My Shampoo Does What??
Hair Care today and what it should be. It’s all in our hands — err, hair!
Despite enormous growth in natural hair care, most shampoos today are still widely based off of many harmful and harsh chemicals that we expose ourselves to every day.
The composition generally contains, the now infamous, foaming agents such as Sodium Lauryl Sulfate — otherwise known as SLS. This is responsible for weakening our hair, breaking down its proteins and stripping it of its essential oils.
Other complicated ingredient names with just as damaging results generally follow:
Sodium laureth sulfate
Sodium lauryl sulfate (SLS)
Synthetic colors (usually seen as FD&C or D&C plus a number)
Synthetic fragrance or parfum
Triethanolamine (TEA)Alcohol when listed as one of the first four ingredients
Ammonium lauryl sulfate
Polyethelyne glycol (also called PEG/polyethelyne, or polyoxyethelyne)
Parabens (anything ending in -paraben)
Thankfully, today there are much better options out there. Not all are fully natural, but most do try to eliminate as many toxins as possible.
The idea that people are damaging their scalps and hair through the daily use of products like these motivated us to create fully natural hair care. We had already accomplished so much in the name of natural beauty, why not take it a step further? So, we decided to follow this passion and see where it would take us.
Needless to say, our chemists got to work and after many formulas, tests and trial runs, we are very satisfied with the results.
Instead of stripping hair of its nutrients, our shampoos are more like treatment hair washes that you can do on a daily basis. They fortify the follicles with vitamins and minerals while locking in the moisture and promoting overall hair health from roots to shaft.
“The beauty is yours, maintain it.”