Be yourself, everyone else is taken!

The Scottish novelist, Robert Louis Stevenson, once said: Everyone lives by selling something. This is why I have always been convinced that once one could learn to sell everything would get easier in life: sell your awesome personality on a first date, sell your CV in a job interview, sell your personal ideas in a political debate, sell your tremendous vision to your team,… OK you get the point! This short article will tackle the definitive key to seduce your clients. Curious? Keep on reading!

Lately a friend of mine gave me an interesting book on dating advice — Models from Mark Manson — and I noticed that every single chapter could be applied to online marketing and sales in general. All you have to do is change a few words but the fundamental concepts clearly apply for your business. When you approach a potential client, you do it because you know that there might be a mutual interest in establishing a relationship between both of you! Well this is the exact same thing with seduction. Follow the pick-up science and you will learn how to make consumers love your brand!

A man’s attractiveness is inversely proportional to how needy he is.

Indeed the needier a man is, the less attractive he will be to women on average. We can define neediness as when a man places a higher priority on others perception of him than his perception of himself. In other words, a non-needy man’s actions and words will be primarily motivated by embodying his own values and desires.

This is exactly what happens between a business and his customers. When you have to reach your sales quotas, then you might become needy. This will hurt your self-confidence, and impact your voice and body language. You might become extra nice and too friendly. Then the client will most probably freak out, say he wants to think about it first, you will desperately insist because you still want to close that deal and you eventually give away a discount. You don’t want to get there! It’s not comfortable and it’s usually not successful.

So the trick here is to get into your head that you are not selling a product nor a service, but a problem you solve. You are here to help the client, not to sell! And most importantly, do not lower your prices! You know why? There will always be someone selling cheaper than you. So never compete on price period! Instead, find your differentiating factor and show your exclusivity.

Before be willing to sell at all costs, consider whether this client will be a good one. Is this client worth spending your time and energy? Make sure the client consider you as your real value. And don’t be shy! Courage and boldness are always much appreciated. Having and showing this high self-esteem will make you and your business attractive. Just see by your own eyes how Don Draper is killing it.

This article is the first one of a serie. If you want to read about how to stop wasting your time with bad clients, and how to educate your clients, give a shot at this one: Stop chasing the wrong client!

Source:

De Schutter Olivier

Written by

Knowledge Manager, Entrepreneur and Biker

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade