It’s no secret; the freelance life can be brutal sometimes. But persevering through those times of struggle to build a profitable freelance business can result in an incredibly fulfilling career path for those of us who aren’t down with the typical 9–5 grind. To work towards eliminating those times of scarcity and uncertainty, take a step back and reevaluate ways you can improve your business with these five tips to boost any freelance career.
1. Find Your Niche
When you narrow down the specific area of your field you want to work in, you’ll become the go-to person for that type of job every time. By honing in on a few core skills and becoming a master of them, you’ll avoid spreading yourself too thin and ending up with a broad, yet mediocre skill set. Finding your niche and clearly defining the type of work you do is essential for marketing yourself effectively and establishing where you fit within your industry. This also makes targeting your ideal clients easier, as you will be able to more clearly understand the specific types of individuals and/or companies that may be in need of your services.
2. Take Branding Seriously
Strong branding helps your audience understand what your business brings to the table at a glance, and in every interaction, they have with your company. Take the time to brand your business clearly (and if you’re a one-person operation; yes, your business is you!) with colors, graphics, fonts, and brand messaging that are consistent and resonate with your business’ core values. If you’re a branding beginner, do your research on how to effectively use branding to strengthen your business and instantly let clients know what you have to offer.
3. Prepare a Pitch
Whether it’s an informative website, a pitch deck, or a PDF one sheet, you should always be ready to showcase your best assets and the value of your service to potential clients. This is great to send along when reaching out cold to prospective clients, so they can easily see what you bring to the table and how your services will benefit them. Or, you may be contacted by clients who are interested in your services but ask you to prove your value before they will proceed to work with you. Having a polished and prepared pitch on hand will ensure that you can respond to these requests in a quick, professional manner to put any skepticism to rest and book the job.
4. Don’t Forget the Fun
If you don’t enjoy what you do, why did you bother quitting your day job to freelance? Always remember what you love about your work and why you started doing it in the first place. No job is going to be fun all the time, but don’t forget to appreciate the aspects of your work that bring you joy and see how you can tailor your service to incorporate them even more. When you enjoy what you do, it translates to better service and results for your clients, and career longevity for you.
5. Use Online Resources
One of the best ways to find new clients as a modern freelancer is to take advantage of online resources. Websites designed specifically for connecting freelancers to clients are changing the game and means that you don’t necessarily have to live in a major metropolitan area to access these markets. There are several new sites like us offering freelancers in any field the opportunity to showcase their work and be found by clients for both local and remote work, as well as applying directly for posted jobs. Utilizing a resource like Olledo allows you to tap into local work you didn’t even know was there and obtain work in remote markets you wouldn’t have had access to otherwise.