Olusegun Martins – Medium

Olusegun Martins

Olusegun Martins

Seven Steps to Fostering Powerful Long-term Client-Agency Relationships

On a macro level, there is hardly a shortage of books, blog posts, and articles on this subject. Drill a little further, and you’ll find…

Sep 2, 2020

Seven Steps to Fostering Powerful Long-term Client-Agency Relationships

Sep 2, 2020

Olusegun Martins

Digital is not your silver bullet

“No you cannot run this campaign entirely on digital for two weeks and hope to see the results you are hoping for “ I feel I am beginning…

Sep 28, 2017

Sep 28, 2017

Olusegun Martins

The Consumer Comes First

I recently consulted for a new 10 man strong digital agency on a pitch for the digital business of a new FMCG brand. This was a “digital”…

Sep 28, 2017

Sep 28, 2017

Olusegun Martins

Focus on the consumer

When in doubt, look to Google right? At least you would expect Google to get things right (let’s forget the epic fails of Buzz & Wave)…

Sep 28, 2017

Sep 28, 2017

Olusegun Martins

7 Digital Marketing Trends for Nigerian Brands in 2017

Here are 7 digital marketing trends for brands in Nigeria, looking to win with digital in 2017.

Jan 2, 2017

Jan 2, 2017

Olusegun Martins

Some thoughts on Innovation…innovating from the flanks

Innovation as a concept excites me. I love seeing companies swim against the tide and turn out innovative service and product offerings.

Jan 2, 2017

Jan 2, 2017

Olusegun Martins

The Challenges of E-Commerce Businesses in Nigeria.

A while back I wrote a piece about e-commerce as a whole in Nigeria. As part of the article I touched a bit on the challenges of running an…

Oct 7, 2016

The Challenges of E-Commerce Businesses in Nigeria.

Oct 7, 2016

Olusegun Martins

E-commerce for Africa

Another pretty lengthy article from me :-)

Oct 4, 2016

E-commerce for Africa

Oct 4, 2016

Olusegun Martins

How many internet users do we really have in Nigeria?

Let’s talk about the number of internet users in Nigeria.

Aug 3, 2016

How many internet users do we really have in Nigeria?

Aug 3, 2016

Olusegun Martins

Let’s Solve Real Problems in Africa

The Internet has given birth to a whole new generation of “business” folks with very entrepreneurial mindsets. These people are not…

Jul 27, 2016

Jul 27, 2016

Olusegun Martins

Olusegun Martins

Experienced Marketing Professional with a focus on developing digital strategies for brands in Africa’s largest market.

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