Olusegun MartinsSeven Steps to Fostering Powerful Long-term Client-Agency RelationshipsOn a macro level, there is hardly a shortage of books, blog posts, and articles on this subject. Drill a little further, and you’ll find…Sep 2, 2020Sep 2, 2020
Olusegun MartinsDigital is not your silver bullet“No you cannot run this campaign entirely on digital for two weeks and hope to see the results you are hoping for “ I feel I am beginning…Sep 28, 2017Sep 28, 2017
Olusegun MartinsThe Consumer Comes FirstI recently consulted for a new 10 man strong digital agency on a pitch for the digital business of a new FMCG brand. This was a “digital”…Sep 28, 2017Sep 28, 2017
Olusegun MartinsFocus on the consumerWhen in doubt, look to Google right? At least you would expect Google to get things right (let’s forget the epic fails of Buzz & Wave)…Sep 28, 2017Sep 28, 2017
Olusegun Martins7 Digital Marketing Trends for Nigerian Brands in 2017Here are 7 digital marketing trends for brands in Nigeria, looking to win with digital in 2017.Jan 2, 2017Jan 2, 2017
Olusegun MartinsSome thoughts on Innovation…innovating from the flanksInnovation as a concept excites me. I love seeing companies swim against the tide and turn out innovative service and product offerings.Jan 2, 2017Jan 2, 2017
Olusegun MartinsThe Challenges of E-Commerce Businesses in Nigeria.A while back I wrote a piece about e-commerce as a whole in Nigeria. As part of the article I touched a bit on the challenges of running an…Oct 7, 2016Oct 7, 2016
Olusegun MartinsE-commerce for AfricaAnother pretty lengthy article from me :-)Oct 4, 2016Oct 4, 2016
Olusegun MartinsHow many internet users do we really have in Nigeria?Let’s talk about the number of internet users in Nigeria.Aug 3, 2016Aug 3, 2016
Olusegun MartinsLet’s Solve Real Problems in AfricaThe Internet has given birth to a whole new generation of “business” folks with very entrepreneurial mindsets. These people are not…Jul 27, 2016Jul 27, 2016