Don’t just do what you love. Do this instead

John lives in an apartment two hours from his workplace. He commutes everyday to work, does the same task and enjoys his work. He finds fulfillment while others whine about how low the pay is and the number of hours they have to work.
John has never given a thought to their complains until the day he picked up a book from a popular motivational speaker. He flipped a page or two and the only thing he could deduce from the leaves he had read was that “working a 9–5 was a trap and starting a business is the new “cool.””

Was it?

Maybe not.

We live in an age where those who work typical jobs and serve others in one capacity or the other are seen as slaves and trapped within the corporate world while those who start businesses or pursue one thing or the other on their own are perceived as the truly courageous. And so, the mantra comes out, “Do what you love,” “Follow your heart,” “Follow your passion,” “Do the work you love and you’d never have to work a day in your life.”


Could this be possible?

Here is the right way to think, “Don’t just do what you love. Do what you can pay the price for.”

There’s nothing wrong in starting a business from something you are passionate about, but you may not be able to stay the mile if you do not find out the real price and pay that price to stay relevant in that field, and to build a profitable and sustainable business. Many people start a business out of their passion (a supposed strength) and yet quit after a while or can’t find their feet.

Why is this?

They probably fell for the “Do what you love…” mantra and thought everything will figure out itself.

Need Examples?

Bill Gates loved coding, but he didn’t just do what he loved, he paid the price and stayed the mile. During the beginning days of Microsoft, he worked 16 hours a day writing codes. He did what he could pay the price for. Microsoft remains a globally relevant brand today.

Mark Zuckerberg loved coding and creating things. He experimented with a lot of stuffs. But he stayed on his one idea to connect the world together and make it a more open place. He paid the price to build a global brand.

Abisola, who I got to meet again after a long time, shared how she spends the night most times in making cakes for her clients. She loves to bake so much that she never learned it formally from anyone. Her passion led her to develop herself to the point where she makes and delivers cakes to clients even outside Lagos. She’s also got her business registered. She doesn’t only love what she does, she pays the price for it.

Personally, I love writing. I began to write creatively about 10 years ago and today I run a Publishing company that ghosts books and publish for clients. We have projects coming in every month that places a demand on creativity, time, commitment and our capacity to deliver.

Beyond loving my skill, I’m paying the price for it. Many days and nights, I work to complete projects, engage with people on the group I just started (Write-To-Publish Community), engage with the Heart2World Publishing team, amongst other initiatives I run.There seem not to be enough hours in the day.

Loving what you do ain’t enough to succeed in business. Your willingness to pay the price is.


Don’t just do what you love. Do what you are willing to pay the price for.

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