Advertising on Facebook has changed drastically over the past decade.
Long gone are the days where running a simple engagement ad on Facebook would be enough to get likes on the ad, views on your video, clicks to your landing pages, and sales on your website.
This isn’t news. Most people who have some sort of experience with social media ads know that you should choose the right objective for your campaign. After all, Facebook has been working hard to ensure your advertising objective actually delivers on what it promises, and these objectives are becoming easier and easier to use.
Let’s say you’re a gym owner. …
One of the hardest parts of starting a new business is getting enough traction to get it off the ground.
Not only that but often you also have to think about raising funds, constantly iterate your product or service and find customers willing to pay for what you’re offering. It doesn’t come easy.
Entering a startup competition can be a powerful experience for a new business. …
Marketing and consequently sales are arguably the most important pillars of a budding business. You can have the best product or service available but it can easily be shadowed by a mediocre product or service that gives off the illusion of something great.
There are hundreds of different marketing channels and if you’re reading this, you have no doubt heard about Influencer Marketing.
Whether it be something positive or negative that you’ve read, there is no doubt that Influencer marketing holds great power if executed correctly.