I’ve seen what happens when trust starts leaching out, it’s like an avalanche — slowly building momentum, subtle then inescapable. And like the avalanche, once trust disappears, there can be only one outcome — and trust me, it’s not pretty.
Trust. Don’t underestimate how much it matters in startup life.
Aarish Shah
81

Great article. When trust is eroded or broken it’s so hard (often impossible) to come back from that. It’s like trying to unscramble eggs. That’s why building a team with shared values is so critical ... starting with founders but all the way through the company. The game plan can change but values usually don’t.

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