Monetization opportunities for live streams are soaring with On.Live platform.
Growing number of live-stream app downloads indicates clear adoption of live streaming among consumers, but monetization and determining a meaningful ROI for brands remain a bit murky with traditional platforms. Monetizing situation on the market is unclear to the level that some companies claim there are not concern with it, instead throwing big amounts of money into stream production for future customers acquisition, and counting that situation will clear out to their favor in the future. “Monetization tools, I think, will come as with any platform.”. Such attitude prevails with CEOs of companies using live streaming for marketing and customer awareness today. The truth is, that with existing platforms like for example Facebook live, the monetization of third party content is only possible because platform agrees to pay for views only to promote and popularize its own system. Although there are entities earning with live streaming on Facebook, this situation will not hold for foreseeable future. After all, no one wants to throw away their money. Recently Facebook introduced live breaks adds functionality which with limitation considering number of viewers of previous videos and pre-determined minimal number of followers allows to insert third party 15 sec adds into a livestreams. Apart of individual contracts this is only monetizing solution the giant offers. The same exists with other well-known live streaming platforms. Broadcasters are forced to search for sponsors in real world, rely on external and rather costly donation intermediary, or break their stream with random advertisement served by the platforms itself. This situation is really unconvincing for small companies or individuals who plan to include live streaming into their portfolio of activities, or consider broadcasting live as self-sustaining business.
The main reason for lack of monetizing options on existing platforms is absence of means to transfer value between broadcasters and users. This is where tokenized platforms like On.Live can show their true potential. With On.Live any broadcaster, no matter how big or small has the tool, the ONL token to transfer value and earn in-platform for each and any live stream they perform. Monetization system in is flexible enough to implement really any thinkable business model. Apart of more traditional PPV and PPM, in which the viewers just pay for broadcasts, nothing stands in the way of service providers to finance free transmissions, and yet be able to earn with built in donation, tips or affiliate programs which will be present on the platform. With On.Live all concerns of viability of one’s streaming business model will go away. Our presumption and goal was to allow our users to earn with every stream, and allow it without assistance of third party sponsors, websites or systems.
What’s important apart of tokenization and future decentralization of the system to insure freedom of speech and distinguishing On.Live from other live streaming platform is idea of open marketplace.
On.Live is not and will never be a subscription service as a whole. We are leaving prices of individual streams in hands of service providers operating within our ecosystem. This is unprecedented and truly revolutionary and creates whole new economy for live streamers. On.Live will deliver the community live streaming platform, which will stand out and render all previous solutions obsolete on comparison.
If you are interested and want to know exact technical and operational details of the platform, please visit our website and read whitepaper. We are currently refining the platform and preparing to launch On.Live at the end of Q3. Prepare yourself for live streaming revolution. Join our project, add additional revenue stream, or grow your broadcasting business entirely with us!
