Infographic: 5 popular errors to avoid in SEO
Today, our infographic is going to mention 5 errors that you should avoid when optimizing your SEO.
To sum up you should not:
Repeat Keywords in Title and descriptions:
A lot of SEO marketers think that if they are repeating several times the same keywords in both title and description, they will rank better. However, this is not the case and it even penalizes your SEO.
Use content silloing and adding more content to help you gain on the long-tail:
Actually this is going to confuse Google if you own an affiliate website. You should however show Google which page is more valuable and rethink your internal linking to prioritize your pages. It can be better for your rankings to focus on one single page rather than several to beat your competitors.
Not pay attention to your ALT attribute for your images:
Not filling your ALT attribute will make your lose a good opportunity to rank better. Actually, search engines drive more and more traffic to Google’s vertical SERPs such as images, videos, news or shopping. Use relevant keywords to fill out your ALT attribute and help Google to know what your images are about.
Not track your crawlability:
Even if Google Webmaster tool is giving you useful information your should also:
- Track which pages the Google bot often crawls
- Understand what are your most active pages (often crawled, well indexed, ranked and receiving organic trafic)
- Check if your indexed pages are receiving organic traffic
Not understand how your CMS is behaving regarding Duplicate Content:
CMS like WordPress can generate duplicate content with pages like automatically archive, author and category pages. You should be aware of that and take the right decisions.
Originally published on the OnCrawl blog. If you liked this infographic, have a look at all the ones we made here.
