INFOGRAPHIC: What is digital marketing?

Digital marketing embraces many marketing disciplines. From SEO to social media marketing, digital marketing is something you cannot avoid if you want to develop your brand online. This infographic explains what is digital marketing and what it does involved.

In clear, digital marketing refers to the promotion of a service, a product or a brand through an online media. This discipline needs to be implemented in any global marketing strategy because print is not enough anymore.

Digital marketing must be optimized by SEO, SEM or/and Social Media Marketing but also with display, email marketing or analytics. SEO is an essential part of your digital marketing strategy because it will assure you in the long run a better visibility. SEO is based on internal and external improvements which, well implemented, can really boost your website rankings.

Originally published at on September 17, 2015.