TOP simple hacks to develop your content marketing strategy
Content can seriously boost your website visibility. But when you don’t have a large budget to spend on it, it can sometimes be complicated to be efficient and to target the right audience. Small businesses might need to resort to creative methods to develop their content outreach and achieve satisfying results.
From small companies to larger ones, this list of actionable tips and hacks can boost your content marketing efficiency and conversions.
1# Leverage SlideShare potential
Turn your presentation into SlideShare posts you could also embed in articles. You can also do the same with executives’ SlideShare posts or notes from conferences. They have the advantage to be qualitative and actionable for your readers.
2# Listen to prospects/customers questions
Your audience is your best source of inspiration. Emails, tweets, forms and other places where your customers ask questions gathered insightful content. Dig into these ones to transform popular question into blog posts.
Also use your sales teams or customer service employees to find new questions. They know well your target and can deal with questions you did not imagine.
3# Transform your video into plain text
If your company has the habit to record videos, you can turn them into blog posts and embed the videos. As an interactive media, integrating video to posts can be a valuable opportunity.
4# Be educative
If you start from scratch, simply answer the simplest questions about your topic and expertise on your blog. When we start the OnCrawl blog, we simply begun with SEO basics.
#5 Make compelling list articles
Create blog posts covering experts to follow from your industry, best blogs of your field to follow, forums to invest it, etc. Or simply create a list of facts and stats about your industry. This kind of content are great to start building your brand visibility, attract visitors and grow engagement. This content is actually highly sharable.
6# Use your favorite movies or TV shows to illustrate a topic
Using your favorite characters or TV shows can be a great source of inspiration for your articles. For instance, Tara Clapper from SemRush used DC and Marvel comics to talk about digital marketing.
7# Share productivity hacks
Writing articles about tools you used to improve your productivity is truly valuable. They are one of the most engaging types of article on social media because they provides handy tips and relevant resources that people love to share.
8# Be fun!
Sharing amusing gifs, pictures and videos on social media is a great way to humanize your brand. Don’t simply share corporate stuffs or in-depth articles, be sometimes a little more fun!
9# Create e-books, whitepapers, guides
Invite partners, influencers or experts from your sector to cover a major upcoming trend. This will have the advantage to build your brand authority and credibility.
10# Comment content from influencers / peers
If you do not have the budget to create infographics for instance, comment on other ones and embed them on your website. Of course, no need to say that you will need to cite the original author. You can do so with reports, studies or any other in-depth content you couldn’t afford.
11# Do guest blogging
The last but not the least, doing guest blogging can assure you a wider brand visibility. By sharing your expertise on other blogs, you can attract qualitative prospects on your own.
12# Optimize your content for SEO
Get a stronger impact on SERPs by optimizing your meta tags. Title tags can help you rank higher and description tags can seriously increase your click-through rate. You can read our previous article on the subject to know how to optimize your meta tags. Don’t neglect them!
This quick list of content marketing hacks is just an overview of what is possible on a small budget. If you think of any others, feel free to share them in the comments!
Originally written on: http://www.oncrawl.com/top-simple-hacks-to-develop-your-content-marketing-strategy/
