Dec 19, 2018Taking Personalised User Experience to a new Level: Selective ContactTurns out, the transition from a digital generic advertising experience to a personalised one has been smooth. Across the globe, leading e-commerce players facilitated the growth of personalised user experience, using the browsing and search history of the user to help them with relevant product ads. Today, for an average…Mobile3 min read
Dec 3, 2018Blockchain in E-Commerce: What can the Future of Digital Transactions look like?By 2022, close to $5-trillion of commerce would have a digital presence in the form of online stores on Web and Smartphones. Clearly, this magnanimous presence of virtual properties warrants innovation on various fronts which include user-experience, product catalogues, operational intricacies, and payment gateways. …Blockchain4 min read
Published in Quick Design·Nov 29, 2018Virtual Reality Interface: A Giant Leap towards Enhanced User ExperienceApparently, the contemporary population still has a long way to go when it comes to incorporating the virtual world into the real one. One could have believed that the ‘Uber for X’ economic model would have been the saturation point for this decade, given how everything, from cabs to meals…Virtual Reality3 min read
Nov 21, 2018Cyber Monday v/s Black Friday: The Clash of the Deals is hereTo sum up the difference in one line between Cyber Monday and Black Friday, the former is for this generation, the one that prefers phones to physical contact while the latter is from a generation that believed in the real world, outside the shackles of digitization. …Black Friday4 min read
Published in Quick Design·Nov 14, 2018Minimum Viable Product: How to go about Low-Cost App Development?With over 3-million unique mobile apps on the app store (of both Apple and Google combined), the world has no dearth of ideas. Since the inception of cab services in San Francisco in 2009, startups, freelancers, and enterprises have experimented with the idea of mobile apps in numerous domains. …Mobile App Development3 min read
Nov 8, 2018Uses of Artificial Intelligence: How is AI Changing Web Apps for Good?Here is a fact to put things in perspective; in 2012, Google was working on 100-projects in the domain of Artificial Intelligence. Today, the number of projects has increased by a percentage of 2700%. Between 2011 and 2014 alone, image recognition errors dipped to 5% from a staggering 42%. While…Artificial Intelligence3 min read
Published in Quick Design·Nov 5, 2018Age of Ultron: Benefits of Artificial Intelligence in Business and MarketingWhen NASA first sent a man to the moon, all they had to work with was a computer with a memory in MB's. Today, even the dumbest Smartphones come with a memory thousand-times greater than the first computer sent to space. …Artificial Intelligence4 min read
Published in Quick Design·Oct 30, 201810 Design Mistakes Mobile App Developers MakeFor any app, an average user does not shell out more than 5-seconds of their critical time. Therefore, all an enterprise has from a user is 5-seconds, sometimes even less, to create an impression that brings them back to their app. Clearly, many fail. When it comes to design in…UX4 min read
Oct 26, 2018Wall Street is Wrong in Valuing Uber at $120 billion, Here’s Why!Uber, the world’s most significant ride-hailing service, has been valued at $120bn by the banks on Wall Street. …Uber3 min read
Oct 10, 2018Data Privacy is a Problem, but so is Data LiteracyInnovation in the realm of the user, utility, and retail technology, in the last ten years, has been driven by the Smartphone. From the conventional days of elaborate, and often excruciating, software programmes, the world has now moved to app-based solutions. From social networking to sites to utility…Privacy3 min read