Uses of Artificial Intelligence: How is AI Changing Web Apps for Good?

Here is a fact to put things in perspective; in 2012, Google was working on 100-projects in the domain of Artificial Intelligence. Today, the number of projects has increased by a percentage of 2700%. Between 2011 and 2014 alone, image recognition errors dipped to 5% from a staggering 42%. While voice searches and Chatbots are taking the centre-stage when it comes to the front-end of AI in web applications, there is quite a lot going on at the backend too. 
Google, known for its erratic (as some SEO managers would like to call it) search algorithms, analytics, and ranking tools inculcated RankBrain within its ongoing project Hummingbird. The idea was to show up results not based on keywords alone, but also according to the intention with which those keywords have been inserted. As this led to better search results, PPC and SEO managers found themselves closer to potential clientele. Given how things are moving for Google’s RankBrain, one can expect this complex AI program to make use of the data it garners each second to enhance itself, thus initiating an outward spiral of continuous development.

The Future of Web App Development:

With the advance of AI, the future of web development indeed looks exciting, for prospects like progressive apps, Web of Things, and Virtual Reality are already doing the rounds. Enterprises, especially the likes of Google, Facebook, and Amazon are employing resources to create web apps that not only have the best to offer in terms of user experience but also use AI to enhance the same experience every second. 
When Facebook first gave us a tryst with the 360-degree viewing feature, we had our first date with virtual reality. Apple, with iOS 11 and more recently 12, and Xcode 9 is helping developers get close to augmented reality. Progressive web apps, mimicking the experience of a native app, have emerged as a credible virtual option for enterprises to invest in, and with many such latest trends in web development garnering user attention, one can expect more innovations in this field.

Machine Learning and Web Apps:

In a fateful twist of ironies, users today are not willing to give more than a few seconds to any web or mobile app. Even with the number of Smartphones shadowing the collective population of the planet, and with innumerable choices to make on the World Wide Web, users are looking to achieve everything online with nothing but a single tap or voice command. Clearly, the manual limitations do not allow for such a mechanism to exist, and thus, AI becomes indispensable. 
Amazon and other gigantic e-commerce stores are now employing machine learning to increase their sales. Social networking websites already have bots in place to help users set up paid campaigns. With Location-based marketing coming into the fray, extensions and plug-ins are being designed to inculcate the fundamentals of AI. From the manner in which a cab is ordered to the methodology of code development, no domain has been left untouched by Artificial Intelligence, and this ensures a promising future of web development.

Artificial Intelligence in Web Apps:

The real power on the World Wide Web does not lie with those who hold your Credit Card details, but with the ones who have your data, for its knowledge attained through raw data that shall drive processes, development, design, and curation for web apps in the year to come. However, it is important to note that not all developments, like Google’s RankBrain, will be for the user to behold, and many would be to ensure an efficient backend.

Written by :
Anup Kaimal
Co-Founder, OneNumber App
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