This was quite brilliant. Really enjoyed reading it. Ironically I’m a social media consultant who is not very active on Facebook myself aside from creating and curating content for small businesses. I recently reignited my old profile after 2+ yrs in order to refresh a few things and to create my own business page. Its been two weeks revisiting my personal profile and “catching up” with old friends and already I’m ready to jump ship again. LOL I do frequent twitter as I have been active in managing list audiences and have connections with wonderful contacts who crank out amazing content. I’m currently fishing for articles on how to tailor-make my news feed because what I’m seeing after all this time is mostly rubbish. You broke this Face-Crack phenomenon down to a T with your words. Quite comical too. Slayed it! 😉