Onyait OdekeThe changing patterns of music consumption in Uganda. A millennial’s journey.What is your first memory and experience of music? The answer will vary depending on how old you are. Your age notwithstanding, what will…Aug 1, 2019Aug 1, 2019
Onyait OdekeinMarketing, Advertising, Branding & PR in UgandaVodafone India Case Study: How Africell should have handled rebranding in UgandaRebranding in and of itself has never been easy. There are many global horror stories of rebranding campaigns that went terribly wrong.Jan 25, 2015Jan 25, 2015
Onyait OdekeinMarketing, Advertising, Branding & PR in UgandaBranding: A failed attempt to re-brand Orange Uganda to AfricellOn the 23rd of December, Africell sent messages to all it’s newly acquired subscribers informing them that from the said date, Orange has…Dec 27, 2014Dec 27, 2014
Onyait Odeke5 things Tecno needs to do to fix it’s branding issues in AfricaIt was in September of 2013 that I bought my first Tecno smartphone; the Tecno Phantom A+. It was my 3rd smartphone after the legendary…Dec 9, 20141Dec 9, 20141
Onyait OdekeinMarketing, Advertising, Branding & PR in Uganda#OccupyMTN and How MTN Uganda handled a possible PR disasterOn the 18th November 2014, MTN Uganda woke up up to a tsunami of tweets and posts all over social media complaining about their servicesDec 5, 2014Dec 5, 2014