E-book Sales in a Downtrend? Not so!
Recently, a ton of news demonstrates that the sales of E-book get a sharp fall in these two years. The titles are like:
(1) E-book Sales Fell 10% in 2017
(2) 7 Reasons Why Ebook Sales Are Falling — and Print Book Sales Are Rising Again
Something like that. However, is it really true that E-book is losing its market share?
Data Speaks Louder Than Anything Else
Here is a Statista bar chart of Number of E-books sold in the USA from 2010 to 2017, which illustrates that the E-book sales decreased indeed from the year 2013 to 2015. After the trough in 2015, the sales rose up continuously to 266 million units in 2017.
Fair enough! There is no doubt that the E-book sales dropped down temporarily but not kept going down like a waterfall. It successfully saved the situation just like Donald Trump turned the table in a presidential election where his votes were far behind his competitor’s.
Big Publishers Are Losing eBook Sales
The Association of American Publishers (AAP) is the largest national trade association of the American book publishing industry. They declared that they are losing the E-book sales. Why are the top publishers in the American Association of Publishers losing eBook sales? Because the price of print books are far higher compared to the E-books. Here is a recent listing on Amazon for a very popular new bestseller. This book’s hardcover is available for $16.50, paperback is even for $18 while the eBook is almost $14.09! Which one are the readers going to buy? Obviously the lower one.
Anyway, no matter the E-book sales are increasing or the print books are rising again, it absolutely does not change how we love reading, as it is not just for study, but also for entertainment and relaxation. Keep this wonderful habit.