We had a great opportunity to design the mobile app for the fresh and exciting task management system in the market, called WorkMarshal.

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Launched in April 2017 Work Marshal is all in one solution which helps effectively categorize your work and put it in the right bucket so that you can be audit-ready all the time. WM’s advance task management tool automates your repetitive activities and keeps you compliance proof thought the year. Break your lengthy, complex and repetitive activities into manageable tasks and subtasks. World-class monitoring tools will allow you to get the work done on time. The finished work in your system will stay forever.

Scope of Work

UX Design:
Following the research and user interview, we created user flow and wireframes

UI Design:
We designed a visual part of the app with the help of branding

Interactive PoC:
We created a fully animated prototype for user testing and business users

Timeline

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Challenges

Understanding WorkMarshal’s product strategy was a priority for us before thinking of the user. Because we mainly wanted to reach new users with our research and testing in orders to define what people really understand and expect from such a product. Then with those findings in mind, we were able to focus and solutionize the specific features and user goals. Also, considering that onboarding has to be useful and joyful, it needs to be more informative and it is about what users want to see and learn.

The opportunity for us is to create a ‘doing-focused’ onboarding system to provide new users with confidence and clarity to start their task.

Interviews

During the user interviews trying to understand peoples pain-point and how they choose their preferred tools and platforms, we interviewed people from different professions such as company CXOs, product owners, project managers, and HR managers.

User Persona

To create a successful app it is important to understand the types of people who’ll use the app. To do this, we created user personas which will allow us to perform quick testing of assumptions and prioritizing of features during the development process.

Persona: Jignesh Gandhi, Age 29.
Persona: Jignesh Gandhi, Age 29.
Persona 2: Ritu Chawla, Age 42
Persona 2: Ritu Chawla, Age 42

UX Flow

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Sketching Wireframes

During this phase we started sketching out every iteration to be able to quickly see which idea would work best, using a mobile-first approach.

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UI Design

After the wireframes were finalized, we created visual designs. below are some of the main screens.

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Fin!

Written by

User Experience & Customer Experience design studio from Mumbai, listed as one of Top 10 UX companies in Clutch. Visit OnyxDigi.Com to know more.

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