OpenUpSay vs Do: We Buy 2X More Than We Think We Do OnlineTwo people go to Vegas. One sits by the pool and shops online on their phone. The other hits the slot machines. Who buys / spends more? Who…May 8, 2017May 8, 2017
OpenUpWhy The Mozilla Acquisition of Pocket Matters3+ million people keep the Pocket browser extension on their browser. Many of these are higher-income and one would presume more privacy…Mar 22, 2017Mar 22, 2017
OpenUpMeasuring The Impact of “A Day Without Women”March 8th came and went — a blip on the screen for most of us — but for diehards in the women’s movement we wore red, stayed home from work…Mar 21, 2017Mar 21, 2017
OpenUpInfluence Over Impressions: Ranking Publishers By Time To PurchaseContent matters. Period. It drives purchase consideration and purchase. And the impact of the content brand recommending what you buy…Feb 13, 2017Feb 13, 2017
OpenUpChicken Wings and the Super Bowl: The food we pay attention to during the ‘Big Game’Could the Super Bowl be a place where online retailers can make greater inroads? Americans’ consumption stats around the ‘big game’ are so…Feb 6, 2017Feb 6, 2017
OpenUpOutside the bubble: How much attention are American women paying to Trump?What are the implications when we rely on social media algorithms to spoon feed us the news?Feb 2, 2017Feb 2, 2017
OpenUpThe Bias and the Noise or Why Our Decision Making Can Make No SenseEight investment managers were given a set of six sample cases and told to use their years of expertise to decide which cases deserved…Jan 18, 2017Jan 18, 2017
OpenUpIt’s Friday the 13th And We Are All Very SuperstitiousIt’s Friday the 13th, and people care, as evidenced by data taken from Google Trends that shows a spike in “Friday the 13th” search terms…Jan 13, 2017Jan 13, 2017
OpenUpBrowsing history may show your commitment to new year’s resolutionsThis is the first of our #Heartbeat blogs, a series about human behavior mined from the browsing, social and opinion data that OpenUp…Jan 9, 2017Jan 9, 2017
OpenUpThe Brands That Won The HolidaysMy favorite headline about the holiday shopping season came from a piece in the Dallas Morning news which claimed “Holiday Shopping Has…Dec 27, 2016Dec 27, 2016