Women Were 56% More Likely to Read About Trump Than Clinton Online In Weeks Leading Up To Election

Twenty percent of articles that referenced Donald Trump made no reference to Hillary Clinton, effectively providing Trump coverage in a vacuum as a sui generis candidate for the presidency.
Income is reported by users via online survey
Race is reported via online survey
When women read about Democrats they also were exposed to references about Republicans and vice versa.

--

--

--

At OpenUp data is currency. We let consumers share their data with brands and each other to find insights, earn rewards and make an impact.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
OpenUp

OpenUp

At OpenUp data is currency. We let consumers share their data with brands and each other to find insights, earn rewards and make an impact.

More from Medium

Taking Care of Your Heart: Managing risk of cardiovascular disease

The Elephant In The Room

Read More About Ukraine

Grandma, stop the War in Ukrain!