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Say vs Do: We Buy 2X More Than We Think We Do Online

Two people go to Vegas. One sits by the pool and shops online on their phone. The other hits the slot machines. Who buys / spends more? Who…

May 8, 2017

Say vs Do: We Buy 2X More Than We Think We Do Online

May 8, 2017

OpenUp

Why The Mozilla Acquisition of Pocket Matters

3+ million people keep the Pocket browser extension on their browser. Many of these are higher-income and one would presume more privacy…

Mar 22, 2017

Why The Mozilla Acquisition of Pocket Matters

Mar 22, 2017

OpenUp

Measuring The Impact of “A Day Without Women”

March 8th came and went — a blip on the screen for most of us — but for diehards in the women’s movement we wore red, stayed home from work…

Mar 21, 2017

Measuring The Impact of “A Day Without Women”

Mar 21, 2017

OpenUp

Influence Over Impressions: Ranking Publishers By Time To Purchase

Content matters. Period. It drives purchase consideration and purchase. And the impact of the content brand recommending what you buy…

Feb 13, 2017

Influence Over Impressions: Ranking Publishers By Time To Purchase

Feb 13, 2017

OpenUp

Chicken Wings and the Super Bowl: The food we pay attention to during the ‘Big Game’

Could the Super Bowl be a place where online retailers can make greater inroads? Americans’ consumption stats around the ‘big game’ are so…

Feb 6, 2017

Chicken Wings and the Super Bowl: The food we pay attention to during the ‘Big Game’

Feb 6, 2017

OpenUp

Outside the bubble: How much attention are American women paying to Trump?

What are the implications when we rely on social media algorithms to spoon feed us the news?

Feb 2, 2017

Outside the bubble: How much attention are American women paying to Trump?

Feb 2, 2017

OpenUp

The Bias and the Noise or Why Our Decision Making Can Make No Sense

Eight investment managers were given a set of six sample cases and told to use their years of expertise to decide which cases deserved…

Jan 18, 2017

The Bias and the Noise or Why Our Decision Making Can Make No Sense

Jan 18, 2017

OpenUp

It’s Friday the 13th And We Are All Very Superstitious

It’s Friday the 13th, and people care, as evidenced by data taken from Google Trends that shows a spike in “Friday the 13th” search terms…

Jan 13, 2017

It’s Friday the 13th And We Are All Very Superstitious

Jan 13, 2017

OpenUp

Browsing history may show your commitment to new year’s resolutions

This is the first of our #Heartbeat blogs, a series about human behavior mined from the browsing, social and opinion data that OpenUp…

Jan 9, 2017

Browsing history may show your commitment to new year’s resolutions

Jan 9, 2017

OpenUp

The Brands That Won The Holidays

My favorite headline about the holiday shopping season came from a piece in the Dallas Morning news which claimed “Holiday Shopping Has…

Dec 27, 2016

The Brands That Won The Holidays

Dec 27, 2016

OpenUp

OpenUp

At OpenUp data is currency. We let consumers share their data with brands and each other to find insights, earn rewards and make an impact.

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