The Future of M-commerce: Emerging Technologies that will Alter the Industry
Consumer preferences keep shifting: right from shopping through physical stores to eCommerce, all the way down to the latest frontier for shopping — mobile commerce. With an increasing number of the populace going mobile, shoppers now prefer making purchases on-the-go.
Here’s a look at what benefits mCommerce entails:
· Anytime, Anywhere Access
Unlike a PC or a laptop, smartphones give you the convenience of accessing the internet at anytime. Leveraging this fact to build a mobile store would give users 24/7 access to it, from anywhere.
· Bring in New Customers
There might be a segment of users who prefer shopping through their phones. Offer them the feature, and you stand to gain more customers.
· A New Avenue for Marketing
From sending push notifications to using beacon technology to send out localized marketing content, there are so many ways that optimizing your store for mobile can yield results.
· Bolsters Conventional Retail
By interlinking your physical store with your online one and providing customers with an in-sight into the products and product-related information is bound to enhance the overall shopping experience.
What’s in store for M-commerce?
As of 2014, mCommerce made up 11.6% of the total US eCommerce sales. It’s been predicted that the growth of mCommerce will only boom in the coming years. Business Insider used the existing data and predicted that mCommerce will occupy a whopping 45% of the total US eCommerce market by 2020, proving the immense potential of the mobile platform.
Two Technologies that will Transform the M-commerce Space
With the world steadily embracing mCommerce, the industry can only be expected to grow. However, the growth isn’t merely restricted by numbers. Newer advancements in technology are all set to bring a radical change in the way people shop through their mobiles — and Virtual Reality and Augmented Reality will lead that change. Not just that, a few retailers have been quick to identify the immense potential of these emerging tech and have already revamped their mobile strategy.
Here are a few examples:
· BMW recently made use of Google’s Tango platform (an Augmented Reality computing platform) to create an iVisualizer app that lets customers get a preview of a new launch and get a feel of the interiors.
· Alibaba has also announced that they’re working on an AR game similar to Pokemon Go that will drive foot traffic to nearby offline stores.
· TV giant HBO is now allowing subscribers to watch TV using Google’s Daydream VR headset.
· Alibaba has brought out another innovation with Buy+ VR that’s attempting to lure in customers through an immersive shopping experience.
The future of mCommerce shows promise and definitely looks interesting. Instead of catching up to your competition later, exploit this space now. Consult expert app developers in US.