Published inOptimize matterCustomer journey personalization based on emotionsIn digital marketing, personalisation has become a key element in effectively reaching and engaging consumers.Aug 26, 2024Aug 26, 2024
Web performance, ‘a crucial challenge for CMPs in 2024’For this article on web performance, we met Sébastien Houzé, CTO of Axeptio. Axeptio is a CMP SaaS solution that enables brands and…Jun 11, 2024Jun 11, 2024
dbt or how to exploit the value of your data to its full potential 🚀If you’ve been following the Data Cloud ecosystem over the last few years, you’re bound to have heard of dbt (an acronym for Data Build…Feb 1, 2024Feb 1, 2024
Digital Markets Act: should we worry?It’s a new regulation that could disrupt the market. The DMA, or Digital Markets Act, comes into effect on 6 March 2024. Its aim is to…Jan 18, 2024Jan 18, 2024
Use case : Consent Mode and Server side TaggingOptimize matter compares consent mode, Google’s tool for modeling non-consensual data on Google Analytics 4, and server side tagging.Jan 11, 2024Jan 11, 2024
Custom query, the solution for your Looker Studio dashboardsOptimize matter explains how and why you should use custom queries to import your BigQuery data into your Looker Studio dashboards.Jan 4, 2024Jan 4, 2024
Google Universal Analytics (UA)— Save your data nowContains a solution to retrieve your google universal analytics (GA3) data and allows you to connect to your next web analytics tool.Jun 6, 2023Jun 6, 2023
Implementing Pinterest API conversions with GTM server-sideIncludes description of the Pinterest conversion API and technical specifications, as well as a guide on how to apply server-side…Apr 24, 2023Apr 24, 2023
Why should you export your Google Analytics 4 data to Google BigQuery?In this article, we will tell you the benefits of exporting your data to BigQuery and provide you with access to our cost calculator, which…Mar 27, 2023Mar 27, 2023
