The world is changing. The time when adding a banner, promoting your logo, and distributing branded pens at charity events was trending is behind you. This doesn’t mean that your sponsorship program will be a total failure if you keep on doing this traditional sponsoring. It just means that you might not get the best out of this sponsorship project. Wouldn’t it be a waste of time, then? Don’t you want to reach targets and goals that will bring your brand to the next level?
We transitioned to a 2.0 world, a world that is deeply influenced by web evolution and new numerical trends. It wasn’t just yesterday, you surely know about it. The ways to consume information and live experiences are dependent on this on-demand system and you can’t ignore it. Everything has changed in the way we live, we buy, we watch movies, read the news, etc. Why should sponsorship remain the same?
Sponsoring to empower your brand
Sponsoring an event is a way for a brand to empower itself, to gain visibility and marketing exposure. It is, in itself, a marketing strategy that brings strong results.
It’d be such a pity not to turn to sponsorship because you think there is nothing in there except for logo exposure. It’s so much more than that. In the on-demand economy, users, audiences, targets…your public expects to live an experience in which their desire, needs, and expectations are understood and taken into account. New business models have been created with that in mind: Netflix has no physical theatres and yet offers the real experience of being at the movies. Facebook doesn’t produce any content and yet content is shared daily on its platform…by its users.
Digitalization is a strong way to build impactful sponsorship programs. Our best pieces of advice would be to embrace all the tools that you have at your disposal: social media, website, blog, etc. You have to admit that things are different nowadays and that your audience expects a customized proposal and experience.
Your goal is to stand out
Do you want to stand out from the crowd of competitors proposing the same services or products?
Do you want to get out there and make sure that your target knows why you are so different and thus, so much better?
Because this is it: your difference is what makes you better. The way you are going to sponsor that event, that gala, that sports game; the experience you are going to make them live; the things they’ll keep in mind from this event you sponsored; the things you will be remembered for; these are the things that make you different.
Sponsorship is strongly linked to marketing and there is no denying it. Just like marketing trends are constantly evolving, you have to pay attention to the sponsorship environment around you and make sure that you are still updated.
Quick wins to stand out
- Activate your audience
- Engage with them and build interactions,
- Create personalized experiences that match what your target expects from you,
- Get to know the Generation Z that is becoming more and more important for your sponsoring programs,
- Focus on storytelling,
- Use the right channel for the right audience,
- Be there all along: before, during, and after
- Let them leave with something to remember you
- Strengthen the relationship after the sponsored event
- Learn from them and get their feedback to do even better later
If these aren’t clear enough for you, know that we are always available to walk you through them. If these are crystal-clear and you want to set them up in a structured plan, we advise a tool to schedule and plan everything and to run things smoothly. And if you need more information on anything, just reach out to us.
