We involved kids from the very start. They did our ‘expert review’, tearing apart early concepts, and drove concrete learning we could share as part of our pitch process. We took care to demonstrate our approach and identify our common goals as build partners, rather than present high-fidelity designs for critique
Sky Kids: Designing for Children
ustwo
131
I wish more places would operate like this. All to often pitches are full of pretty yet unsubstantiated mock ups that don’t really help solve the clients issues. I think this is based on a fear that the client “won’t get” this “unfinished” work.