Hendrix Genetics and Orbem Announce the Successful Launch of MRI-Based Technology for In-Ovo Sexing

Revolutionizing the poultry industry: the Genus Focus, a high-throughput non-invasive solution for in-ovo sexing of any chicken breed.

3 min readMar 24, 2023
Genus scans sorts in ovo sexing eggs no male chick culling
Genus scans and sorts in-ovo sexed eggs in a non-invasive way. Image copyright: Orbem GmbH.

Boxmeer, NL and Munich, GE — Hendrix Genetics, the world leader in multi-species breeding and genetics and Orbem, a leading deep-tech imaging and AI technology company, today announced the successful launch of Orbem’s Genus Focus system in the Hendrix Genetics laying hen hatchery in Mûr-de-Bretagne, France. The Genus Focus is an MRI-based high throughput non-invasive solution for in-ovo sexing of poultry eggs of any breed.

The modular solution combines Orbem’s imaging and classification technology with automation equipment of the Vencomatic Group (VMG) to enable reliable and non-invasive real-time sex determination of poultry embryos on day 12 of incubation. The French installation has the capacity to analyze 250.000 eggs daily. With the implementation of this technology, the hatchery meets current French and German regulations, and thus KAT standards (Association for Controlled Alternative Animal Husbandry) against the culling of male one-day-old chicks.

Genus modular system for non-invasive in-ovo sexing. Image copyright: Orbem GmbH.

Gosse Veninga, Director of Product Excellence at Hendrix Genetics:

“The successful launch of in-ovo sexing technology in our operations is an important step in our vision to set the standard for sustainable animal breeding. The system delivers a high level of automation and efficiency to ensure that the process can be completed on a large scale in our commercial hatchery. The result is a key achievement in animal welfare and overall sustainability in the industry,”

Orbem’s team of thirty-five scientists and engineers have developed the proprietary imaging and AI technology behind the Genus Focus, including determining hardware specifications and software data flows required for high throughput analytics. The Dutch-based Vencomatic group (VMG) supplies a newly engineered handling and sorting system for moving, picking, and transporting eggs with great care and throughput.

Dr. Pedro Gómez, CEO of Orbem:

“We are very pleased to see our AI-powered technology now fully in operation. It is a world premiere as the first fully automated MRI system in an industrial use case based on artificial intelligence. We are grateful to Hendrix Genetics for the early support of our innovative technology solution. The fully automated Genus Focus system is a game-changer for in-ovo sexing because it is completely non-invasive and functions on day 12 and for all poultry breeds, including white, colored, and brown layers.”

fully automated and contactless in ovo sexing
Fully automated in-ovo sexing system for day 12 of incubation. Image copyright: Orbem GmbH.

About Hendrix Genetics

Hendrix Genetics is a leading multi-species animal breeding company with primary activities in layer-, turkey-, swine-, aquaculture -and traditional poultry breeding. Hendrix Genetics provides expertise and resources to animal protein producers in more than 100 countries, with operations and joint ventures in 25 countries and more than 3,000 employees.

Contact Hendrix Genetics:

Marine Guillemot

Lead of Corporate & Marketing Communications

E: Marine.Guillemot@hendrix-genetics.com

T: +33 787 667 767

About Orbem

Based on years of scientific research at the interface of AI, imaging technology, and embryonic poultry development, Orbem was founded in 2019 as a spin-off from the Technical University of Munich. Headquartered in Munich and co-funded by the EIC (European Innovation Council), Orbem’s top-tier, international, diverse, and multidisciplinary research team is imagining new frontiers every single day to build a sustainable and healthy future.

To learn more about the technology behind the Genus Focus and other applications in the poultry market, please visit orbem.ai.

Contacts Orbem:

Jennifer Volz

Business Development Lead

E: press@orbem.ai

T: +49 89 954 597 541




Orbem combines magnetic resonance imaging with advanced deep learning to shed light on the world’s toughest challenges.