The Mobile Advertising User Experience
While everyone recognizes that mobile adoption is quickly becoming omnipresent, many advertisers are unwary to effectively take advantage of mobile communications, principally the portion of very small companies and solo industrialists.
Many businesses fail to sufficiently welcome the significance of the online customer feel for the desktop version of their website, let unaided their mobile web presence, if they certainly have one. People have far less tolerance and endurance for annoying experiences on their mobile gadgets than they do on desktop devices. Customers are often out and about when using their mobile phones and therefore have far less time to fill out an online form, for instance, than they would at work or home. Particularly if they have to scroll back and forth to fill out a form designed for the desktop know-how.
In addition online transactions are much easier to achieve on a larger screen than those mobile devices offer. Ultimately, there’s the lack of understanding how to best make use of mobile advertising.
What’s happening in the Mobile Space?
There have been paradigm shifts in how we obtain information and also how we interrelate with it. Once we are used to reading news on newspapers, then TV screens, then desktops, and currently news is reaching our pouches within seconds of it happening. Mobile devices have also unlocked up the social media world and the connections we create with individuals.
In the last five years, mobile devices have reformulated the digital world, and with it the advertising mechanism has had to adapt.
How is User Experience Changing?
With budding new mobile technologies and diverse expectations from users, our digital setting is altering. It’s tricky to say that one is more of an influence than the other, and in my opinion the cycle is inter-reliable; the more ground-breaking our world becomes the more we expect from it and therefore more innovation is required.
Are you keen to keep up with the latest mobile advertising trends and its impact on users? Here are five places you should observe out for in the coming year.
1. Video Content
There is no contradicting it: video content is one of the major trends at the moment, being pushed by Facebook, YouTube and many high level publishers. Honestly it makes sense that video is the preferred content type on mobiles, for the reason that who has the patience to read a full length article on a small screen? Not many users.
In turn this has exaggerated the way advertising strategies move forward, with more budget being positioned on this niche area.
So what does this indicate for user experience?
As with other types of successful advertising strategies like in-image ads that uphold contextual techniques, the future of video ads is going to be individual Programmatic technology is enhancing at such a rate that we are going to be seeing more and more focused ads that share to the video. The fact that video is getting to such heights of popularity increases brands efforts to come up with alternative advertising techniques such as storytelling rather than direct selling.
2. Geo Location
One of the favorite characteristics of mobile advertising that affects us all is geotargeting. Advertising companies are continually looking to make adverts more personal, and what enhanced way than making it contextually relevant?
Mobile phones have in built GPS systems that allow ad networks to know precisely where you. Once you walk into their virtual fenced off area, the advertiser is then able to provide you the advert that relates to your neighborhood.
Why? Simple. You are much more likely to click on an ad that proffers you a discount on a meal in your immediate locality, in contrast to a general restaurant advert. This result in higher ROI’s which delights everyone.
What the Future Has For Geo Targeting
As this type of technology and mobile devices are becoming more sophisticated, it permits retailers to have a much more specific idea of who their customers are and unite with them in the digital world. These radical changes in spending habits will brunt the type of advertisements and we could be viewing adverts for online shopping at the same time as you are in the store to shun the queues. Mobile advertising technology opens up the gate for a multi-channel experience.
The content that we read on our mobiles is openly affected by advertising.
You might not know it but native advertising has become a vast player in content promotion and shaping your online consumer experience. As more users are reading content on their mobiles, publishers for instance Buzzfeed are creating petite and funny articles that are easy to read on a small gadget. There is no surprise why people love to share them. However, many individuals feel this is diminishing the quality of online content. The more serious publishers have to keep up with the way individuals like to interpret content on the go. It seems that the content we see on a daily basis is shifting the way ‘real news’ is transmitted in the digital world.
4. Mobile Apps
Free mobile apps need to be sustained financially somehow and the reply is advertising. As more apps are created and downloaded, advertisers are gradually more turning their attention to this gap in the market. Budgets have already been accounted to triple over the next year, and the main question is: will users be fond of it?
The future for mobile app advertising is unsure. Users are either going to have to begin paying for more apps, or advertisers are going to have to get more anonymously so that it doesn’t drive users away.
5. Social Media
Mobile advertising is also poignant how social media develops. With increasing consumer spend going through mobiles solutions to increase profits are developing through social media platforms.
So what does it All Mean?
All of the areas pointed out have a very influential effect on the digital world. Combined they result in a very dynamic and rich mobile experience. However the bottom line is that advertising impels forward the fruition of our digital experience in all formats, and this is something that develops our interactions with a world on the go.