Should you get the guacamole on your burrito? A price analysis of your favorite foods
Matt Hawkins
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People aren’t paying for the food in the U.S. They’re paying for someone else to do all the work. Restaurants were once a way to get food you couldn’t make yourself for one reason or another (lack of equipment, lack of skill, lack of knowledge). Now, it’s a way of having external “servants.” Talking about the cost of ingredients and calling the price increase a “mark up” ignores the fact that your food’s cost includes paying for everything that goes into someone handing you the food and cleaning up after you. It’s like looking at the cost of all of the materials that make up a PC or cell phone and saying everything else is a “mark up” — ignoring the cost of the technology’s development and the labor and logistics that get it to you.