The organic way of living in a post-pandemic world
With new variants of Covid-19 emerging and signalling the onset of new waves, it is a situation of jeopardy for everyone. Health is our greatest asset and these tough times have taught us right. On top of this, we have a tremendous upliftment in the awareness regarding the climate crisis and how this is the only time to protect our home, our earth. There are various reports on the decline of biodiversity and a constant stream of health messaging enlightening us on ways to protect our environment.
Thus, people are switching to organic to find solutions to these problems. There are a considerable number of people who understand the difference between organic food and chemical-laden non-organic food and how natural organic food is not only beneficial for our health but also for the environment following the principles of UN Sustainable development goals of 2030. It is not just the consumers who are taking interest in the perks of organic, but the food businesses, farmers, retailers, policymakers who are equally keen on learning organic methods and principles.
UK organic market keeps on growing year on year. Researches show that almost € 200 million is spent on organic products every month in the UK.
● Soil Association Certification licensees’ sales have surpassed the steady growth of the organic market, with an 8% rise in sales.
● Supermarket & convenience stores’ sales of organic increased by 2.5%. They have a 64.6% share of sales, compared to 65.8% in 2018. Every day organic items like carrots, bananas, eggs, yoghurt, tea and milk are delivering the highest share of sales within their respective categories.
● The online and home delivery market is building strength, increasing sales by an impressive 11.2%.
● Organic through independent retailers has increased sales by 6.5%. in a research survey, a huge 82% of independent shops were focusing on zero waste in their stores.
Source: Triodos Bank
Not only this but also the sales of organic in supermarkets seen a rise of 2.5%. The sale of organic wine is increasing by 47% year on year, which is higher than any other category, with around € 1 million sold every week.
The sale of organic food outside supermarkets, that is the retail sale has also increased by 8.7%. It opens up new gates of opportunities for organic as independent retailers are focussing on consumer demand and satisfaction. Moreover, the online platforms are providing an abundance of organic products with the broadest variety.
With this humongous upliftment in the organic market, come new challenges and responsibilities. Organic products are costlier than conventionally produced products for various reasons that include the cost of production, storage and so on. The consumers who are purchasing these products need to be thoroughly satisfied with their quality not only because of monetary reasons but also because of the trust they are putting into the products and the firms.
It is here where ORGANIC LEDGER comes into action. Our system employs software that integrates Blockchain and IoT to create a peer-to-peer distributed network that is cryptographically secure, tamper-resistant and updatable only through distributed consensus. Thus, we ensure facilities of efficient traceability and transparency from production centres to shelves of stores, so that the customer is assured of the quality of product, eventually bridging the gap between producer and consumer.
