Start up landing pages are all the same…
The difference between a good and a great landing page, pretty much all comes down to converting users. We have all seen horrendous landing page designs, but here I want to part ways with a few little tips on upping your good landing page to a great one.
- No one wants to read your shit!
Stop wasting everybody’s time with reams of information on a page, get to the point, and get there in the most concise clear way possible. If you cant do that hire a copy writer, why? Because they are professionals and will be better and communicating your techie jargon to your customers.
2. Avoid the chaos
How many times have you landed on a site, that has images everywhere, parallax scrolling that detracts from the product, pop ups, doormats and everything else in-between. Go back to basics, make it clean and simple. It will also greatly help with load time, if it’s a quicker site you will have a happier user… don’t believe me? These boys did the research over at Aberdeen Group “a one-second delay in page-load time results in 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions.”
3. Consistency is king
Being consistent with your website can help users with navigation, especially returning users who will instinctively want to know how to navigate, if you change things up too much or even try and completely reinvent the wheel in terms of icon and button design you will seriously piss off your users, create friction and undoubtedly increase drop off rates.
4. Mobile design is not miniature web design
If you are stupid enough to think that your users will only view your site on desktop and not on mobile then get our head checked. If you have the attitude that mobile design is second priority then you are a tool. Mobile browsing is as important as desktop design, and they cannot simply be ported over, take the time to design for mobile and for desktop and present your users with the best possible viewing experience regardless of how they access your site.
Article Quote : “We cannot solve our problems with the same thinking we used when we created them.” Albert Einstein