Video Production Companies — 5 Guidelines to help you Hire the correct Video Company

OrlandovideoProduction
3 min readAug 25, 2016

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Video is now the fastest growing advertising medium especially online and is no longer the exclusive domain of Fortune 500 companies. Increasingly, companies of any size are knowing video is really a impressive marketing device when done right and therefore are trying to find a way their company can benefit from this trend. What holds many companies back could be the anxiety about spending their marketing budget to engage videos production company and never having the expected creative result and Return.

commercial video production

How can this be often the case? One of the reasons is that most companies keep to the same process of hiring a creative company that they can do when choosing a tangible product. They get 3 different quotes from local video production companies and pick one of the most appealing offer which is usually cheapest one. The problem with this particular approach is it can often be extremely difficult to truly compare apples-to-apples within the creative services industry.

commercial video production

Listed below are 5 guidelines to creating the best decision when employing a video production company.

1) Do they have specific experience with the kind of video (corporate video, sales video, video tutorial, etc.) in their portfolio that you are wanting these phones produce? Even though this may sound basic you can actually get caught up which has a demo reel stuffed with special effects and forget that following your day your video must accomplish its intended purpose.

2) Did they take the time to particulars regarding your market and your business goals before discussing the specifics of assembling your project? You want to employ a video production company which is marketing oriented and understands how to sell your products or communicate your message.

3) Will they care about the achievements assembling your shed? Choose a production company which includes integrity and builds long-term partnerships with their clients. These companies enjoy ongoing relationships using their clients. Require references and call them.

4) Did they offer an experienced proposal that clearly explains in sufficient detail what you will be purchasing? Are they shooting in HD or SD? Could it be a two camera shoot or 3 camera shoot? The amount of era of shooting are participating? Are they together with a full buyout for all your actors and voiceover talent involved to avoiding additional costs later on? They’re your concerns you need to ask to help you know the way each company arrive at the quoted price. This makes sure that the recording production company isn’t techniques for them to appear in at the smallest price when its not in your best interest.

5) Do you receive prompt and professional customer service? Once you referred to as the video production company what were the initial impressions? Did they hear your needs and offer helpful recommendations? Should they be difficult to talk to in the beginning stages imagine how hard it’s going to be if you are being forced to meet a deadline.

Following these pointers when looking for video production companies improve your odds of success and finally let you get the company suitable to meet your needs.

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