

Co-Founder of @StorExStorage, Entrepreneur, curious and creative. Interested in mobile, social media, marketing, and technology.
Google’s advertising tools can track real-world shop visits. If a customer sees an ad then visits the relevant store a few days later, that conversion will appear in Google Adwords. Customers are tracked via (anonymised) Google Maps data. They’ve been doing this since 2014. [Matt Lawson]
All of this has been accomplished with blood, sweat, tears and lots of dirt under her fingernails. Literally. The Sill remains bootstrapped and 100% employee owned. In this day and age, when the default seems to be shacking up with cofounders and raising large seed rounds, Eliza decided to travel the path less taken. Single founder. No investors. She, her partner and team, have built The Sill brick by brick. Every dollar The Sill has made has been reinvested in the business so it can continue to grow and thrive.
Over the last four years, my advice to Eliza has stayed the same. I tell her to keep on doing what she’s doing. To show up every morning and never give up. To have faith that everything is going to work out. To build a sustainable business so she can control her own destiny. To intensely focus on delivering a great product, experience and brand that her customers love. To believe in herself and her team. To live in the future rather than the past. To move swift when something isn’t working. As I am writing this, I realize most (if not all) founders could benefit from these words of encou…