This article was originally published on the Outbrain blog. Swing states. …

Originally published on the Outbrain blog. Yesterday, Verizon announced its acquisition of Yahoo for $4.8 billion. Aside from what this means for Marissa Mayer’s future, the acquisition solidifies Verizon’s evolution into a competitive global mobile media company. …

Hi, all. Hope you had a good week. Welcome to Friday Thing/k — a brand storytelling canvas where I’d like to share with you smart, creative, inspiring, engaging, cool, and innovative content marketing ideas that take my digital marketing breath away once a week. The music is always on at…

Article originally published on the Outbrain blog. Content marketing has taken over. You hear about it all the time. You’re probably talking about it with your marketing friends and trying to explain it to your significant other. …

by Dennis Yuscavitch Over the past few months, Outbrain has been working with Google on its AMP project to address what’s always been a singular focus for this company: improving the user experience with content and how it’s discovered. For those who may not know, AMP stands for “Accelerated Mobile…

When we made our list of the best native ads of 2014, we noted that while overall quality had improved from the year before, transparency, authenticity and editorial value continued to be problematic. The 2015 crop continues the progress made last year, with most publishers clearly labeling their native ads…

According to the latest from the National Retail Federation, consumers are spending as much time online as they are in line at retail stores during Black Friday. …

If fashion is famously fickle, what about consumer interest in it? To commemorate the new Fall season and the Fashion Week storm now rolling through Milan, we took a look at some fashion brands and how they fared among audiences over the last month. …