Outdoor Cap: Finalist for Prestigious Content Marketing Award
The CMAs are produced by the Content Marketing Institute (CMI); they’re the longest-running international content marketing awards program in the world.
You can see a full list of the 2017 finalists on the CMA website.
This year’s panel of all-star judges reviewed more than 1,100 entries to choose the “best of the best” in content marketing excellence, recognizing all aspects of content marketing, from strategy to distribution, and from editorial to design.
Hatswork.com is Outdoor Cap’s unbranded blog resource and Consumer Awareness Campaign. Its goal is to educate end users, distributors, and decorators in the promotional products industry on the value of headwear as a promotional tool.
Additional finalists include — HP, Forbes, Salesforce, Marriot, Microsoft, IBM, Nestle, Coke, and a host of others.
“We are among tough competitors in this space, as many companies that submit entries have large teams with an emphasis on content marketing initiatives. At Outdoor Cap, we have a small marketing team and only one person whose sole day-to-day focus is content. We’re very excited to receive this type of recognition and validation for our team’s efforts,” says Ben Roberts, SVP of Marketing.
“It’s been another amazing year for the Content Marketing Awards,” says Joe Pulizzi, founder, Content Marketing Institute and co-author of the upcoming book Killing Marketing. “It’s an honor to be able to recognize companies and organizations who are the true leaders and innovators when it comes to implementing a content marketing strategy that is exceeding expectations and truly helping companies or clients succeed.”