What criteria to understand for Email Marketing Legal Process?
Ready to gear up for the email marketing campaign to get the best result-oriented goal that you want to fulfil? Not just one or two tactics are enough to capture more leads and get connected with them as you need to know to keep the focus on some of the exceptional strategies like you can say creative subject lines, checking metrics and many more.
We believe that these are not only the important aspects that you should pay attention to as there are several email marketing privacy policies which everyone should be aware of. Have any knowledge about email laws and regulation? We guess we all don’t care about that and this is the problem we found our company reputation in danger.
Believe me, this is true because avoiding the laws and policy means bringing up the big problems for your business work. To ease your problem and make sure your campaign work never fails, we are going to present some email marketing laws that you should never miss.
Some rules before going to share your Email Marketing work
Asking permission before sending email
We have mention the United States Spam act which doesn’t require the permission or opt-in of your subscriber and leads but the rest of the countries want. Well, before sending an email you must ask for permission to send as there are many countries who adapt this law and you have to follow that.
If you don’t know then let us tell you a company in Canada paid a fine. They didn’t ask for consent. This is important for you and even a big advantage for you because you are showing a respect for their free choices. Moreover, you will feel safe as you are not breaking any rule. Working on email marketing, always remember this point.
Check your leads country properly before sending
This is the fact that the work you have built-up for your email marketing campaign, you can share it globally to your clients. At any place or at any time you can send them. But before going to put up your email marketing strategy, you need to bear in mind that a country where a law is legal is not necessarily the same law that will be legal in other countries.
There were many of you who are reading this blog, your email is not country-specific so what you have to do is comply with different international email laws. We can share some laws of the countries like: “USA- CAN-SPAM Act” “CANADA-CASL” and “Australia- SPAM Act 2003”. To minus your problem you need to comply with all anti-spam laws and this way you will see your email is legal.
Understand the importance of Consent
If reading out the email marketing privacy policy then add this one too which is about the consent. If you don’t know let us tell you what it is. It is a given agreement that will only give to those for each purpose of sending an email. This is a free agreement for all of you. There is no silence or inactivity is added in consent.
Before going to deal with your client what you have to do is ask about the agreement and keep the valid proof of it. Yes, you need it and make sure to keep everything up-to-date and safe. You must keep information about what they inform you, when and how they did that, etc.
Buying an email list you need to understand
We believe that buying the email list is not such a great idea as you need to be very careful when doing this job of purchasing email lists. Let us inform you that in many cases, it is illegal to buy.
It can happen when the recipient gives you the permission but they will again give you the consent. We can share with you the example here of “US- CAN-SPAM Act” that here purchasing the email list is quite tricky and difficult for you. But just imagine if you buy email of some of the users and they already use the opt-out option for you then you know what the result would be.
Are you offering an opt-out option?
You don’t need to take these policies and law lightly because it is very important before going to start sending an email to your international clients. Do you have any idea about the opt-out option?
If not then read out this paragraph properly as everyone wants this opt-out option should be present in your email where if someone wants to unsubscribe you then it should be a simple process. Sometimes the client doesn’t want any email from your side that’s okay. Don’t think creating an opt-out option complicated. This law is very strict so what you have to do is add an unsubscribe link to your email through Google form.
Tell them who you are and what is your company
Apart from thinking about working on email marketing strategy, just pay attention to the email laws too. Are you providing proper information about who you are and what is your company?
Your recipients want to know each information like who sends them an email, what is the name of that person, from which country he/she belongs to. It’s your duty to present every detail like sharing the name, company name, link to your company’s webpage. Provide them with your physical address at the end of your email that you are going to send.
Show honesty when dealing with them
This is the important email marketing strategy which you need to understand that your work doesn’t mislead your recipients. Not at all! When you want to flash your brand and product then make it simple and clear as your recipients never feel like you are creating bewildering.
You must work on crafting the subject line as it simply tells what the product is. Work on this process first so that it makes a good relationship with them.
Keep attention what others are doing for your work
If you hired any other company to complete your job of email marketing work then just remember that you can’t contract away legal responsibility to comply with the law. You need to accept the fact that both the companies are responsible for whatever you shared via email to your clients.
Don’t think that you hired someone and he/she is responsible for that and you are free now. The company who flash the message and the company who send the message to the recipients are legally responsible.
Your header information is genuine and accurate
You can’t deny this fact that the header information must be accurate and real. Your “TO” “FROM” “Reply-To” entail email address and the domain name must be accurate. You can’t present the fake information because if the recipients find out that it is wrong or fake then it’s bad news for your business.
You should follow the rules and regulations of the email so don’t play smartly like presenting fake information. The information must be genuine and identify that person and his/her business who initiated the message.
Parting words
We wish you a good success for your email marketing campaign work but if it is going with the proper process then who is stopping you for not doing your job? No one we guess. Well, this is basically for the start-up business who wants to keep their footsteps in the marketing business and want to flaunt their business globally. You all must pay attention to not only the work how to do but also the email marketing privacy policy which can stop your if not followed properly and chances are very high where you need to pay high fines for that. Why to waste money just follow the guidelines before going to highlight and share your email with everyone. Above are some great email laws that you need to pay attention to so read out all the points given above.
