Insane (But True) Facts About Promotional Products

Is your business/brand thinking of getting or distributing promotional products? Are you skeptical about the impact they can have on your organization’s marketing efforts. Sit back, relax and lets convince you with these fun facts about promotional products!!

  1. Eight in 10 consumers own between one and 10 promotional products.
  2. Fifty-three percent of these people use a promotional product at least once a week.
  3. Six in 10 of them keep promotional products for up to two years.
  4. Only one in five people will trash an unwanted promotional product.
  5. Before receiving a promotional product, 55 percent of people had done business with the advertiser. After receiving a promotional product, 85 percent of people did business with the advertiser.
  6. Fifty-three percent of the time, promotional products create a more favorable impression of the advertiser.
  7. Forty-eight percent of consumers would like to receive promotional products more often.
  8. Consumers hang on to promotional products for an average of 6.6 months.
  9. Sixty-nine percent of consumers would pick up a promotional product if they deemed it useful.
  10. Sixty-three percent of consumers pass along the promotional products they no longer wish to keep.
  11. Eighty-nine percent of consumers can recall the advertiser of a promotional product they’d received in the last two years.
  12. Ninety-one percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom.
  13. Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
  14. Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.
  15. Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.
  16. Logoed mugs in particular are more effective advertising than radio and television spots; 57 percent of people were able to recall the advertiser on a mug, versus 32 percent of radio and 28 percent of T.V.
  17. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.
  18. Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone.

Still skeptical about the power of promotional products? I don’t think so! Share this blog with others and they’ll be true believers as well!

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