Avoid the live-stream pitfalls

Live-streaming your event can more than double the number of people you reach. And it adds many, many more when your viewers share their experience across social media. Making your live-stream interactive is also an excellent way to engage audiences: viewers give feedback, join your conversation and add to your debate.

But there pitfalls if you don’t do this for a living, and here’s how we overcome them.

We always live-stream on our dedicated platform and not a standard service such as YouTube. We can embed the live-stream seamlessly into your website, fully wrapped with your branding. We can easily integrate social media engagement, so your audiences can share their experiences in real time over channels like Twitter, just as they would on Periscope.

Even if you’re planning a simple live-stream setup broadcasting on third party platforms such as YouTube can be tricky. For example, if any material under copyright features in your event, such as recorded music or extracts from films and television programmes, there will be consequences.

As a minimum YouTube will run ads over your live-stream to recoup costs to the copyright holder. If YouTube considers you to be in severe breach it can close your account immediately. This not only wrecks your live-stream but draws you into a lengthy appeal process to restore your account.

And there are geographical issues. If any of your viewers are in Germany for example, data protection laws prohibit access to live-streams on YouTube altogether (although note that this doesn’t affect YouTube recorded content in Germany).

Either way, we think you’ll agree that none of these outcomes really works in a live-streaming situation.

Using our own platform ensures we deliver a stable connection with the highest possible quality of video and audio. And our client gets a secure server, under our control, built just for their event.

We also shoot live events with 4K broadcast standard cameras which really lift the live-streaming experience for audiences. When we streamed Skoll World Forum last month, we were thrilled to have had so many compliments about the quality of the experience.

There’s lots more we get asked about live-streaming. Just get in touch if you’re planning an event that would benefit from professional live-stream.