Ditch the elevator pitch
Jason Fried

Jason, this is a great read. I agree with you. I am a first time founder. I am learning as I go. I like to share my story with people. People always feel my excitement and it becomes contagious. I walk off and leave people excited about my business. An elevator pitch would be difficult for me. I haven’t pitched yet to an investor, however, I feel there has to be a connection or the business relationship would be difficult. I hope in the near future I can tell my story to an investor and watch as my excitement becomes exciting for them!