Patrick GodfreyAlaska Air Is About To Burn A Huge Pile of MoneyHistory tells us that the first thing you do when acquiring an airline is assimilate the brand. But Alaska is paying a huge premium for…Apr 20, 2016Apr 20, 2016
Patrick GodfreyStarbucks Saves The World. Again.Only a year removed from their colossal Race Together blunder, Starbucks is back at the pulpit.Mar 31, 2016Mar 31, 2016
Patrick GodfreyFacebook Will Tear Us ApartHow an algorithm designed to make us happy is instead driving us apart — and making us dumb.Mar 1, 2016Mar 1, 2016
Patrick GodfreyIs It Time For Brands to Dump the NFL?Despite its sordid history of missteps and scandals, the NFL has done nothing but thrive. Could the league’s unprecedented winning streak…Feb 19, 2016Feb 19, 2016
Patrick GodfreyPepsi Seeks Transsexual MomentumI don’t know how many people outside of advertising saw or heard Brad Jakeman’s damning indictment of the advertising industry at the ANA’s…Feb 19, 2016Feb 19, 2016
Patrick GodfreyReaping What We Sow: The Native ApocalypseAdvertising and public relations are on a collision course. As native advertising takes over media, it’s time to be upfront about what’s…Feb 18, 2016Feb 18, 2016