Phillip Rasmussen – Medium

Phillip Rasmussen

Phillip Rasmussen

Esports brand building: The art of the team-series

If you follow a top esports team, there is a good chance that you’ve been exposed to a continuous video series they produce. Chances are…

Apr 1, 2019

Apr 1, 2019

Phillip Rasmussen

Game Changers — Analyzing the Apex Legends launch

Game Changers is a series of posts about concepts and activations, that change the way we look at marketing in esports and gaming.

Mar 28, 2019

Game Changers — Analyzing the Apex Legends launch

Mar 28, 2019

Phillip Rasmussen

Mailbag: How does marketing an esports brand differ from a football club?

As I promised in my original mailbag-post, I am going to answer almost any question you put me to, and the first one was posted by the…

Jan 9, 2019

Jan 9, 2019

Phillip Rasmussen

Mailbag — ask me (almost) anything

I have an overarching personal goal for 2019, call it a New Year’s resolution if you want:

Jan 2, 2019

Mailbag — ask me (almost) anything

Jan 2, 2019

Phillip Rasmussen

Content marketing: 3 rules to create emotional connections

Almost 4 years ago, I wrote that “People don’t care about your brand… People care about people“. I still find that to be true today, but…

Dec 22, 2018

Content marketing: 3 rules to create emotional connections

Dec 22, 2018

Phillip Rasmussen

5 qualities that you need to get a job in esports

“How do I get a job in esports?” is a question I’m getting rather often these days. I always try to answer it in earnest, using the…

Dec 18, 2018

5 qualities that you need to get a job in esports

Dec 18, 2018

Phillip Rasmussen

7 things I wish someone had said, when I started working with social media

A couple of days ago, a Twitter user DM’ed me to ask for advice. He was a graphic designer who wanted to get into social meda marketing and…

Jul 28, 2017

7 things I wish someone had said, when I started working with social media

Jul 28, 2017

Phillip Rasmussen

By The Numbers: Launching Astralis

Originally posted on phedemark.me in February 2016. Some links might not work due to me changing the website from Ghost to WP.

Dec 28, 2016

By The Numbers: Launching Astralis

Dec 28, 2016

Phillip Rasmussen

Your social data needs a context

A few weeks ago I had a discussion on the Internet about social media data. It sounds like a futile exercise, and for the most part it was…

Sep 21, 2016

Your social data needs a context

Sep 21, 2016

Phillip Rasmussen

Build for trust, not sales

Dec 18, 2015

Build for trust, not sales

Dec 18, 2015

Phillip Rasmussen

Phillip Rasmussen

Working with digital things in gaming and esport. Writing things on the Internet. I have opinions. Please forgive me.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams