New School VS Old School Digital MarketingTags: digital marketing 
 28th July, 2016

How do you make headway in the New School VS Old School Marketing?

Marketing has had to change and adapt to fit the new digital age. Channels like Social used to be a place for covert marketing, whereby there were under the radar ways of growing your brand through non-paying ’gaming the system’. To a certain extent you can still hustle some game from the digital world, but there’s now a more ‘pay to play’ environment whereby cash is what’s needed to make any real headway. So how do they stack up in the New School VS Old School Digital Marketing world that we lie in today?

New School VS Old School Digital Marketing: and when we say ‘old school’ we’re talking five to ten whole years back!

Old School — buying an ad in a magazine got a website advert thrown in for free.

New School — booking website ads get you a page in a magazine for free.

Old School — Everyone used to see everything you posted socially (and wanted to see it as well)

New School — you pay to get some people to see your posts, but most of them don’t care.

Old School — You could send an email that would end up in the intended’s Inbox.

New School — You might, possibly, get read by your intended customer in their inbox or some sub-division of an inbox, if you pass firewalls and spam detectors set so tight that even family emails are heading to eternal damnation.

Old School — you follow, like, join someone you wanted to hear from socially and they would reciprocate.

New School — you have follow limits and spam bots because it used to be courteous that if you follow someone they would follow you back.

Old School — you would get an unfriend/unfollow notification from the platform

New School — you can get an add on program that tells you who has left your social circle

Old School — design Marketing to deliver this brand message to their computer

New School — forget their computer — target their phone

Old School — is there too much text here for them to read, make sure the image is tiny so it loads properly

New School — serve them streaming video

Old School — we sold some more products recently so I guess what we did on digital worked

New School — I want a full analytics report on my desk in 30 mins

Old School — let’s send this product to a journalist

New School — let’s send this product to a Youtuber

Old School — who do we use to build this website?

New School — everyone builds websites, who do we give the job to without pissing the others off?

Old School — post it on Myspace

New School — post it on facebook, Instagram, Twitter, Snapchat, Tumblr, Pintrest, LinkedIn, Reddit, Stumbleupon, Twitch, Vikontakte etc etc etc

And after all this — you still think it’s a good idea to get someone from the Intern pool to manage your marketing? No joke, a good friend has a company that’s almost 3/4 of a £million turnover and they just gave the entire Marketing division to someone with an events background(!) Their thinking, after we expressed concern when they asked our opinion, was that if they were good at promoting events, then they could ‘promote’ the rest of the company as well. Hmmmmmm, ok we get where you’re coming from but promoting an event is different and requires a different skill-set. There are some real learnings that van be applied from Old School marketing to todays New School marketing and are founding principles to adhere to. Also there’s some Marketing that you wouldn’t know in New School, or even get near if you didn’t have the Old School experience.

We haven’t even encroached into the real ‘black hat’ digital world where you can buy an Instagram account with 100K users or a ‘bot’ to run your social whilst also getting account suspended and you booted off platforms.

Here at PMM we’re Old School, but grew up through the process of New School evolution to be able to understand what companies need to grow their businesses. We know what worked back then as well as what works now, and we’re getting busier as we expand our client base. Take advantage of our free, no obligation consultation — ask us your most pressing marketing problem in your business and we’ll call you back with an answer. Simple and an Old School marketing technique whereby the customer comes first and foremost — a weird concept to some other agencies, especially in the New School.