Let’s start off with a couple of facts and stats: There have never been as many brands out there as there are today. Barriers of entry into the market are lower than ever today (with technology and information more available, the market is more accessible). Competition in the Martech space for instance has increased by 5300% in 10 years (Source…

Before we go ahead to talk about sales enablement, we need to ask ourselves, “What’s the whole point of sales enablement”. We can start with these 4: Consistent messaging to customers A faster sales cycle Increased deal size Stronger onboarding These are great goals that a good sales enablement program…

The book Awesome by April Dunford is amazing. I would know because I’ve read it. It’s the positioning holy grail that almost every product marketer swears by. But as I’ve heard a couple of PMMs admit, when you’re first starting at a company, implementing April’s positioning method may take a…

Never knew what a value ladder was till I started writing this article but I had definitely seen one before. You probably have too but just didn’t know what it was. Today’s post boils down to one thing-how to make your go-to-market process a little bit easier. You do this…

For new product marketers, the idea of coordinating the go-to-market process can seem kind of daunting. How do you bring together so many moving parts in a way that leads to a successful launch? …

Here’s a practical 7-step guide for creating personas: 1. Get other departments involved Don’t create your personas in a vacuum. Creating in a vacuum means you’ll be creating personas only relevant to you. Get the heads of all the customer-facing teams involved in the process. This way, it’s easier to get teams at the company…

Today’s article is focused on what personas are, the importance of personas and the people involved in the B2B buying process. Our next article will be focused on how to actually create personas at your organisation (looking forward to this one). I’m going to create more content on implementation going…

This is the first article of the year and as I consider it my duty to put you on to all things awesome in Product Marketing, I’ll encourage you to subscribe to the Wynter YouTube channel so you don’t miss out on any of their product marketing webinars with top…

We all know how important research is to product marketing. Research is the backbone of everything we do. But it’s important to ask the right questions and not speculate about what we need to do and ask. This is the first part of hopefully a bunch of articles on quantitative…