PMStarter4 Steps for building out a Competitive Intelligence function at your organisationWhen I first got into product marketing, most of my learning was in silos. As I go further along in my journey, I learn more and more about…8 min read·Feb 22, 2022----
PMStarter3 options for your competitive strategyLet’s start off with a couple of facts and stats:4 min read·Feb 18, 2022----
PMStarterA 5 step approach to sales enablementBefore we go ahead to talk about sales enablement, we need to ask ourselves, “What’s the whole point of sales enablement”. We can start…6 min read·Feb 18, 2022----
PMStarterPositioning and messaging made easyThe book Awesome by April Dunford is amazing. I would know because I’ve read it. It’s the positioning holy grail that almost every product…8 min read·Feb 18, 2022----
PMStarterHow to build Go-to-Market assets that save timeNever knew what a value ladder was till I started writing this article but I had definitely seen one before. You probably have too but just…5 min read·Feb 18, 2022----
PMStarterA Comprehensive Go-To-Market PlanFor new product marketers, the idea of coordinating the go-to-market process can seem kind of daunting. How do you bring together so many…5 min read·Feb 18, 2022----
PMStarterA 7-Step guide for creating personasHere’s a practical 7-step guide for creating personas:4 min read·Feb 18, 2022----
PMStarterAn Introduction to B2B Buyer PersonasToday’s article is focused on what personas are, the importance of personas and the people involved in the B2B buying process. Our next…3 min read·Feb 18, 2022----
PMStarter10 ways to activate your sales team for that big launchThis is the first article of the year and as I consider it my duty to put you on to all things awesome in Product Marketing, I’ll encourage…4 min read·Feb 18, 2022----
PMStarterQualitative Research Part 1 — Win-Loss interviewsWe all know how important research is to product marketing. Research is the backbone of everything we do. But it’s important to ask the…4 min read·Feb 18, 2022----