The AgencySo You Want to Draft Some CopySo you’ve been tasked with a writing project at work — maybe it’s just a tweet for a client account, or maybe it’s a pitch to a journalist…Mar 20, 2018Mar 20, 2018
The Agency6 things your boss expects you to know about PR StrategiesAll good PR campaigns start from a specific strategy. This strategy should aim to accomplish a specific goal and consequently an objective…Aug 12, 2016Aug 12, 2016
The AgencyPublic Relations: Tools of the TradeAs with any project that requires a set of tools to build something, developing and executing a public relations strategy calls for a…May 20, 2016May 20, 2016
The AgencyBuilding Relationships with the MediaBuilding and maintaining relationships with the media is a key tool to an effective media relations strategy. It is important to note…Feb 16, 2016Feb 16, 2016
The AgencyPublic Relations Future Forecast 2016A new year means another look into the PR crystal ball to see what the future holds for the industry. As the value and function of public…Jan 15, 2016Jan 15, 2016
The AgencyThe Year in Review: PR EditionThis year was full of noteworthy public relations crises, stunts, campaigns, and comebacks. Here is our selection of standout moments for…Jan 5, 2016Jan 5, 2016
The Agency4 Points on Brand BuildingThere is no definitive process to building a brand. What works for one company may not work for another. There are, though, some general…Nov 25, 2015Nov 25, 2015
The AgencyDon’t Fear the Editorial CalendarPR pros are known for their organizational and planning skills, and each fall we apply these skills to an important annual project: the…Nov 4, 2015Nov 4, 2015
The AgencyThe role of ethics in public relationsThe month of September is known to the industry as ‘PR Ethics Month;’ a time of year when professionals take a moment to reflect and…Sep 18, 2015Sep 18, 2015
The AgencyThe Basic Rules of SEOGuest Blog By: Michael Wynn, Creative Director, InkPlot |@InkPlotYYCAug 17, 2015Aug 17, 2015
