PRontheGO: PR experts share their best use cases for non-profits

May 9 · 5 min read
PRontheGO: PR experts share their best use cases for non-profits

We asked leading PR and marketing consultants with expertise in marketing not-for-profits /charities to provide their best use cases for founders of charitable organizations. What are your best tips on generating publicity for a non-profit? What are great examples of social media tactics? Which (new) platforms are out there to promote nonprofits? Why and how should founders apply to Google Ad Grants for nonprofits? Here are their answers:

Press releases are an essential tool to getting your non-profit’s name out to the public.

When it comes to social media, there are a number of different tactics that can help boost brand awareness for your non-profit. I always recommend creating Facebook Events, boosting posts, and running paid ad campaigns when you are gearing up for a fundraiser or event. Try developing and incorporating a branded hashtag within your posts, or make a weekly post that is unique to your non-profit. One of my clients would post a picture of their founder once a week and their audience would come up with a caption for the picture. You can get as creative as you want with this! Don’t forget that users who follow non-profit organizations on social media are very active, so make sure you have a dedicated individual on your team to respond to questions, comments, or concerns.

Aside from Facebook, many non-profits will also utilize Instagram and Twitter. Instagram is mostly used to share images from recent events or to show the community what the non-profit has been up to. Twitter can be used to update your followers during an event, such as a road race or an auction. Create posts telling your users what your fundraising goal is, your progress towards that goal, and making shoutouts to donors and sponsors.

If you’re looking for even more brand exposure, Google Ad Grants are a great opportunity. Each month, Google will provide you with a set amount of ad spend in order to promote your non-profit. You can use these to recruit more volunteers or attract more donations. All you need to do is see whether or not your non-profit qualifies, and you could get up to $10,000 a month to advertise your organization!”

— Audrey Strasenburgh, SEO Strategist at LogoMaker and former SEO consultant for a large non-profit organization in New England whose goal was to raise awareness and funds for children’s cancer treatments.

PRontheGO: PR experts share their best use cases for non-profits

Create your own content on your blog.

2) Focus on owned channels — since journalists are constantly bombarded with requests, it’s more important than ever to make sure that you are creating your own content on your blog and social channels. You can always reference back to relevant posts if your next journalist pitch.

3) Data’s great — if you have any data available that you collect as a non-profit, be sure to share that information in pitches and on social media. Visualizations are a great way to share a story and generate excitement.

— Nick Loui, CivicFeed

Solid messaging helps with publicity.

Do good. Have a clear message that you can tell in less than 3 minutes about the work you are doing and publicity should come naturally. Those that struggle have a hard time explaining what they do or over complicate it. Solid messaging helps with publicity.

Global Giving seems to be a growing platform.”

- Jenna Forstrom, PR Advisor for M’lup Russey, a Cambodian nonprofit working for orphans and vulnerable children.

PRontheGO: PR experts share their best use cases for non-profits

Partner with a local brick and mortar business

This easy to execute idea not only delivers community awareness and a new stream of revenue for the non-profit organization, it also positions the local business partner as a valuable and contributing member of the community.”

— Rafe Gomez, co-owner of VC Inc. Marketing, a provider of sales support media coverage services for organizations around the world

Thank you!

………….. — The Creative Entrepreneur’s source for PR hacks.



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The Creative Entrepreneur’s source for PR hacks.