Throwback Thursday: Palette Takes Home UX Design Award Gold at Berlin’s IFA

Last week Palette took part in IFA Berlin — Europe’s foremost electronics show attracting over 245,000 international visitors and 1,600 vendors. While there we got to demo our Palette kits, talk to customers, and introduce the personalized peripheral concept to a lot of new people. We were invited to Berlin as nominees for the International Design Centre Berlin’s UX Design Awards in the category of disruptive interface.

The UX Design Awards place emphasis on products that provide outstanding design and user experience in products, digital solutions, and services. Out of several hundred applicants worldwide, the jury nominated 45 product solutions from established companies and startups alike. This year’s jury put an emphasis on product design with a keen eye and ear for the user perspective and chose only nine silver UX Design Award winners with Palette honoured to take the top UXDA Gold award.

Palette and the Silver UXDA winners celebrate their accomplishments

At Palette, our focus is on creating a new class of personalized peripheral that provides fast, intuitive and precise control for creative professionals and beyond. We strive to create a customizable controller that fits your specific needs — while looking super cool if we do say so ourselves. Palette’s modular (magnetic) design makes it highly adaptable to user workflow and the jury took note of this and our blend of digital and analogue technologies.

The Palette team is truly humbled to have won UXDA Gold amongst amazing co-nominees such as Bosch, Fitbit, Siemens, Philips, and fellow startup SPIN Remote. To be in the company of such amazing, innovative organizations is a big honour for us — so thank you.

But the show’s not quite over yet! While we may have all gone back to our respective countries, we are still in competition. Palette is in the running for the UXDA: Public Choice award. All through October you can vote here everyday for Palette as your favourite product!


Originally published at blog.palettegear.com.

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