Published inProduct CoalitionBeneath The TikTok PhenomenonA lot has happened since the time I have wanted to write on TikTok. Mother Nature’s mysterious coronavirus brought the world to a near…Mar 28, 2021Mar 28, 2021
Published inProduct CoalitionDissecting a Gamification that went viral: Google Pay StampsLast year the Indian festival of lights Diwali, which was due between 25th to 29th October 2019, got ‘extended’ till 11th November. The…Jul 13, 2020A response icon2Jul 13, 2020A response icon2
Published inProduct CoalitionBehavioural Design Case Study: HeadspaceWhile Consumer App Designers have begun to increasingly use the understanding of human psychology to make their Apps more ‘effective’ in…Jun 28, 2020A response icon1Jun 28, 2020A response icon1
Published inProduct Design and PsychologyDigital Products and Evolution(Part 1) - Belongingness and the SelfMechanisms behind the anxiety of waiting for ‘likes’ on your last pout selfie post on Instagram or the urge to collect the complete set of…Nov 25, 2019Nov 25, 2019
Published inUnderstanding OurselvesThe Science of giving a F**kResponse to my previous article so far could have been termed lukewarm at best. From the beginning I knew I was contradicting a popular…Sep 17, 2017Sep 17, 2017
Published inUnderstanding OurselvesNot as much a HeroIt had been a while since I had caught up with this friend. Discussions with him always went beyond worldly and usually concerned ideas…Aug 31, 2017Aug 31, 2017
Published inUnderstanding OurselvesMusing about a summer evening incidentIt was not unusual that it was drizzling though it was a summer evening. It is a beautiful aspect of Bangalore that you can expect showers…Apr 12, 2017Apr 12, 2017
Published inUnderstanding OurselvesPattern Seeking Machines — IOn a rare evening walk around a lake, my friend asked if I believed in superstitions. She said that she believed that whoever accompanies…Oct 18, 2016A response icon2Oct 18, 2016A response icon2
Published inUnderstanding OurselvesThe fear of missing out — Part 3: ChoicesContinued from previous article …Jun 30, 2016Jun 30, 2016
Published inUnderstanding OurselvesSocial Proof can backfireIt is well recognised that we have a tendency to follow actions and behaviours of the majority, especially in ambiguous situations and in…Jun 24, 2016Jun 24, 2016
