For those not in the know, Performance marketing is a comprehensive term for both brand marketing and paid advertising in which brands or businesses only pay marketing companies for the results they get; such as leads or sales.

Also known as performance advertising, it was created from the need to…


Social media is an important tool to build awareness for your brand or business. However, much more than that, it can be a helpful factor in increasing your revenue, reach, and overall ROI.

Measuring your social media performance helps you determine how well or not your content or campaign is…


  • Find the unicorn post

A unicorn post is the best performing content/post on a social media page. This can be a trend, a tag or a topic. …


Develop a Marketing Strategy- Part One.

In the world of business and sundry, a marketing strategy is as important as a business plan. In fact, it is advised that you should not plunge into a business or an initiative without a marketing strategy. However, many of us aren’t putting in…


Blogs And Website: The Actual Difference Between Both

All thanks to WordPress, blogging and website creation has increased over the last few years. It is interesting to know that there are now over 1 billion websites and equally over 1.6 billion blogs in the world. …


Three factors to consider when creating Social Media content.

Content creation is the most important element to any social media campaign, hence it is imperative to create original content that represents your brand or your client’s brand.

To create content for any brand, the first step to take is learn…


Is your Business Search Engine Optimised?

According to statistics, 93% of all online experience began with a search and 39% of global eCommerce traffic comes with a search. These statistics explain why many businesses and brands strive to create an online presence for themselves.

What is SEO?

Search engine optimization…


3 Things we learnt from Popeye’s Chicken Sandwich Viral Trend.

Popeye so far has saved an estimated $23.25 Million an Equivalent ad value in media mentions for “Popeye’s Chicken Sandwich” in the first 11 days from Digital, Newsprint, Radio, TV and Social, according to #Apexmarketing.

And all this was generated…


Email Marketing has proven time and time again to convert with every designated campaign carried out on behalf of our customers.

Here are the tools and strategies used so you too can make money from your email list.

1. Track Your Email List

For e-commerce based platforms, you can successfully…

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