Chapter 4: The way forward.
This section is now all about where I am moving forward from our Strong Island event. What I shall be achieving is what I wanted to do when moving on from the Strong Island event is to push forward my typographic style and my slogans I have created and use them for another purpose. An idea that had come to mind is that with slogans they are great for campaigns and are great for making things stand out. Which is what I wanted to build on. I wanted to create an experience through type.
When thinking about what these experiences could be, I wanted it to be for something that is a big topic and does effect society in some shape or form. So I thought to myself ‘what is something that I care about? What would i like to raise the point of.’ mental disabilities are something that is a little in the dark a lot of the time. diseases such as Dyslexia, Dementia, schizophrenia. These sort of problems are overlooked a lot of the time. I want to raise awareness to one of these disabilities and allow the general public to understand the hardship of one of these disease through my type.
Different Mental Disabilities
Ever since I knew that our designs created for strong island were being sold and donated to charity it left me wanting to do more. It has been something I have wanted to do before. Creating something to raise awareness and show somewhere people can go to who are in need. Now when deciding something like this there are so many choices in choices for charity. I didn’t want it to be for a very large charity like NSPCC or something along those lines. After hearing a lot of stories from friends and family a like there were a few definitive choices I had. One was alzheimer’s due to close friends I know who have had troubles with family that had alzheimer’s and is always something that I feel people can sometimes shrug off until it happens to someone close to you.
One big one for me is autism. I know quite a few people with this symptom and is something that I feel does need awareness. Autism can affect people in so many different ways. Some do not even like being touched so I feel that having awareness to things such as that would be good to understand.
I love my community and the area I live in, West Sussex holds a special place in my heart so I feel it is only right to be creating something for an Autism trust near me, after collecting info from websites with local trusts and from word of mouth I have narrowed it to one in particular. Autism.
The effects and information about Autism
Autism is a massive spectrum in itself. for example Asperger's syndrome, one of the most common, there are so many different symptoms that are to do with it such as; people would find it extremely difficult to tell others there needs and there emotions, the ability to connect with others is another issue. Asperger holders can however be extremely clever in history some famous scientists like Albert Einstein. He was one of the most influential scientists in the last few centuries. There were two ways to allow myself to better understand the Autism culture one way was to read up about it, which I did in many forms, different books on the symptoms and what kind of job people have when helping Autistic people, things you should and shouldn’t do and fictional books about it as well.
One extremely famous book with and Autistic child is ‘The curious incident of the dog in the night-time’ , all about a boy who is growing up with Autism and his life and how he deals with it however the book is not extremely accurate to how people with autism are actually like .
However the other is to get life stories and peoples stories about there life with it. Luckily I was able to talk with a friend of mine who has a brother who lives with Autism he said to me that.
‘To people who misunderstand, it’s something to tease someone about. But to me, it’s just a part of my life. There are those that may not understand me, and never will. But one thing they will never do, is make me shameful of who I am. I didn’t choose to be autistic. But I am autistic, and that is something I can’t change
I’m proud of who I am. To anyone else in the world who’s autistic, don’t be ashamed to be autistic. Don’t let the ones who don’t understand get to you. Be proud of who you are.’
vanZijl, T (2014) Different not less, West Sussex.
These kind of things are powerful and full of meaning and inspiration. It gives me the feeling that if people that have Autism can be inspirational people. Why can’t I. These are the kind of things I want to address and convey.
An Innovator of Type
Wolfgang Weingart a Swedish designer was an innovator of type. He was able to be crafty with his designs because he understood the fundamentals and the rules of typography and used that information to his advantage. Weingart’s work has inspired me and has surged me into thinking about stripping the fundamentals of type and see what I can create with it. For example cutting up so much of the type to the point it can barely be classed as typography. I want to get inspired by different styles of type/ typefaces and allow it to develop my own designs. It is extremely difficult to come up with a completely new style in typography because so much of it is already out there even in the words of Weingart ‘a lot of the so-called new typefaces aren’t new anyway. Their great inventors are no longer known (2004: 8)’.
From what I have seen of Weingart’s work I want to take it all on board and be able to create something that has been inspired by him and his style and try to push on from it and develop it for myself.
Here is my design that is inspired by Wolfgang Weingart’s art style. What I wanted to do with my design was not only to include the style of his work but to convey the sense that emotions can be both up and down with people who have Autism. Due to the fact that a lot of people who suffer from Autism the emotions can be both up and down. For example they can be quite happy but then all a sudden very down. I still feel there is a lot of scope for development here, however I do feel that it is a step in the right direction. The only problem is that I feel that it could be quite difficult for viewers to understand what I am trying to get across to the viewers.
The Work Of Mike Joyce
Mike Joyce is a well renouned Swiss style designer for his very popular book collection named ‘Swissted’. Which is a collection of Swiss styled designs are posters that have been reimagined they take rock concert posters of the 70's, 80's, and 90's and remixes and reimagines them through a Swiss modernist style. Joyce was crafted into a Swiss style Graphic Designer due to his time at university with a teacher (Fred Troller) who was a man who was a big fan of the Swiss style as well. as said in an article of Interview Magazine on the 03 April 2013, he was inspired by Josef Muller Brockman and his way of portraying certain situations through his art-form.
“His whole concept was that he was not going to show a clarinet or a trumpet, but he wanted to evoke what sound looks like and feels like in an abstract way,”
His style of designs I believe would go hand in hand with the path I shall be taking forward especially the fact that his use of two tone type does have a core relevance to my early designs too. I am inspired by Joyce’s style and has given me a good insight into the broad fields of Swiss style and is something I am taking on board for my next development stage of my designs.
One main thing I wanted to portray with my work is the feelings of Autism, especially in a different way when creating it in a swiss style. I think it is a good start for a design. It’s something interesting to look at and can show all the rough edges and the sharp situations as regards to Autism. I think also since it is to be something for a cause it is important to get the point across to the viewers not just by the image itself.
What I want to try and find out what way to present my designs, whether it be a leaflet or a poster. or maybe a little booklet. I was partial to creating a typographic design but when looking over the design here I think swiss style would be a great path to take forward.
BrickHut Studio designs
These are the designs by the company known as Brickhut. There designs are in a style I would like to replicate the style of these designs and apply them to my work for this project. There simple yet effective. Straight away by looking at these designs you know what scene there from and what they are all about. To me I feel like they do not even need the type to explain what they are for. Since I want my designs to be simple yet effective, I feel this is a great way of showing the work. It allows me lot’s of scope to develop and the ability to choose what my design can look like.
This creation I have created is a nice take on BrickHut’s style designs but in my own style and that are to do with the people I want them too. So I thought to myself what is Sir Isaac Newton most famous for? Well obviously the man was the founder of the laws of Physics so it would be foolish to not make the design about that. I applied this idea and produced this outcome. It is a design I am pleased about. The colour selection was right for me, the use of the light colours to convey movement I enjoyed as well. I wanted the sense of falling to be established through the image. I believe this task has been achieved due to the amount of people immediately identifying the link.
Another part that is interesting to me and is a route I may well take is creating a take on a top 10 list, so for example 10 things that are stereotypes in Autism. Top 10’s are everywhere from large books just dedicated to a giant list of top 10’s or especially on the internet like YouTube for example. There certain channels that are just dedicated to making videos all about them. The reason why they are so popular is that they are easy to watch/read about therefore making it a great way to flick through and easily understand the contents of it.Or something else like top 10 famous people that have a case of Autism when researching about people in history and modern day that have a history of having Autism and there are some extremely well known people who fall into the Autism spectrum one huge name that has the symptoms of Autism was the inspirational Stanley Kubrick, famous for films such as 2001 a space Odyssey and the world known The Shining, starring Jack Nicholson.
The man was a genius in film and had redefined the Horror genre, James B Harris a film director who had worked with Stanley on some of his early work considered Kubrick to be:
the most intelligent, most creative person I have ever come in contact with
That is just one of the ideas I may well push forward for a final piece in this project all I need to do is decide the type of stock I would use for printing.
The right stock
I want the type of stock I use to reflect the work I am creating. Having a type of stock that is rough and coarse would not suit something that is meant to be positive or factual. I feel that If I am to go for the top 10 list something sleek and smooth would suit it better. Otherwise the message I’m trying to get across would seem lost in translation. I feel that using a nice matte paper would look great and have a great feel to it especially for what this is for. Using a gloss would seem out of place and unsuitable for this.
I am excited on how everything is coming along. The build up to the final design is exciting and has got me raring to go. All I need to do is to combine all these elements together to create the booklet I want and combining all the elements I have used so far in this project and how it has all combined into my final piece. I am, pleased with the artists who have inspired me because not only are they interesting and important. They excite me, they have strived me to go the path I am taking which is brilliant I am excited to show off my final design.
Moving forward onto the next section which will be evaluating how all the process of creating the design has come and the balance of my views on how the design had come along and what improvements I wished to have added in the future.
Klanten, R (2004) Type-One Discipline and progress in typography, Berlin:Die Gestalten Verlag.
Feeney F.X. (2013) In the Trenches with Stanley Kubrick [Online] Available: http://www.dga.org/Craft/DGAQ/All-Articles/1302-Spring-2013/James-Harris-on-Stanley-Kubrick.aspx
Ledgerwood, A, (2013) Mike Joyce’s Swiss Style, USA: Interview Magazine http://www.interviewmagazine.com/culture/mike-joyces-swiss-style/