Assigning the research to researchers, even the most rigorous, is not enough. The research needs to answer the questions design needs answered most. And the resulting knowledge needs to suffuse the design team.
Let’s Stop Doing Research*
Erika Hall

I think to be successful in this type one must be able to cross the boundaries between design, research and even engineering. Neither of these can solve the problem you present here alone. The challenge is crossing that chasm, or building a team that can bridge the gap.

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