Is crowdsourcing the new “business Eldorado”?

According to Wikipedia: “Crowdsourcing is a specific sourcing model in which individuals or organizations use contributions from Internet users to obtain needed services or ideas. (…) Crowdsourcing is distinguished from outsourcing in that the work can come from an undefined public (instead of being commissioned from a specific, named group) and in that crowdsourcing includes a mix of bottom-up and top-down processes. (…) Crowdsourcing has also been used for non commercial work and to develop common.”

Sponsorship / Skills Volunteering: A type of crowdsourcing

Sponsorship and volunteerism may well fit into this definition. This type of program allows employees to put their professional or personal skills at the disposal of Non-Profit Organizations. Employees offer their skills on a voluntary basis on their working time in the first case, or free time in the second.

Companies, employees, NPOs: all winners

More and more companies are using these programs that bring together employees more than financial sponsorship. Indeed, they strengthen team cohesion, mobilize employees, with positive action on the image of the company. As an employee, offering skills enables them to thrive on a personal level, to experience new experiences or to open up to new realities. As for NPOs, to benefit from professional skills, often highly developed, is a contribution both financial and human when at the same time their public subsidies are more and more reduced.

Crowdsourcing: multiple forms to mobilize internal and external resources

Crowdsourcing can however take many other forms, since it allows employees to be involved in the development of the company: identification of innovative ideas through ideas boxes, internal calls for projects (or participation). This is a new tool for human resources. One could even speak here of “human wealth”!

Customers also have a new role to play: through open innovation they can now give their opinions, test products or services, share knowledge and know-how, and even innovations.

The development of crowdsourcing can be close to that of crowdfunding because it responds to a tendency and a strong societal expectation of search for meaning. Complementary, these two tools now seem to be essential levers in the mobilization of all the stakeholders of the company.

Pascale Strubel

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